Everyone at Curve brings a refreshingly tangential approach to your marketing challenges. We develop relationships based on trust in our abilities, and provide strategic input to help map your overall direction. We believe in teamwork too – with the most important member of every team being you. Small, focused teams for simple projects like email marketing, microsites and social networking. More extensive multi-disciplinary teams for major web design, development and e-commerce programmes and campaigns. Our teams feature talents ranging from best-in-class creatives to highly focused technical developers – all under the watchful eye of our attentive, detail-oriented account managers.
How well do you know your brand? How well do your customers understand it? We’v helped organisations of all kinds to create, refine and evolve clear, well-developed brands, designed to resonate with customer needs. We employ a powerful suite of analytic and brand development tools, so whether your brand needs a simple sanity check, or originating from scratch, we can help.
Complete and accurate customer and prospect data is a requirement for successful sales, marketing and business development activities. It can deliver a range of business benefits such as improved response rates, preserve brand image and maximise customer relationships. Firstly we can work with you to identify how you can monetise your customer database and we jointly set out pragmatic business goals. We help you gain a deeper insight into your customers’ buying attitudes, look for hidden cross-sell and up-sell opportunities, segment your customers, and target specific groups with personalised and strategic marketing messages.
Now consider that search engines, like Google and Bing, contribute to over half of all business done worldwide. If there are 100 businesses selling widgets and each company has its own website only the company’s that appear in the top 10 for their industry’s keywords will benefit from increased traffic and business leads. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimisation (SEO). Search engine optimisation is a form of online marketing. Its purpose is to improve a website or webpage’s visibility in search engines. The higher ranked a web page is on a search result page the more visitors it will receive from the search engine’s users. Simple. The rules of search are always evolving, and as recently as this April 2015 Google rolled out major changes to its search algorithm with its ‘Mobile friendly’ update. Although there are hundreds of factors that help search engines decide how to rank a page, a successful organic search depends primarily on two key variables – the choice of keywords and how they are placed, and the number of high quality, authoritative, relevant inbound links the site has.
