We start with the question: ‘how can we add value?’ Not for you, but for your customers and prospects. Together we will identify their unsolved problems and come up with online solutions which will, in turn, bring new customers.
It is the approach we have applied to SEO for more than 10 years, the approach we use to get people to engage with your emails or notifications, the underlying focus of the ad campaigns we run, and it is what will drive us to get a website or app built for you. To summarise, it is the mantra we live by in order to optimise strategies which suit our clients best.
A web presence that “adds value” to your customers and future customers is the key to driving long term sales, whether through content marketing, social media, SEO, email or any other form of marketing.
We’ll work with you to define what role you want your web presence to play in the day-to-day life of your targeted groups and individuals.
With this decided we will, together, be able to create focused strategies and campaigns and answer difficult questions:
How do you stand out in a ‘winner takes all’ world?
Copying the competition is not the answer. Trying to catch up is doomed to fail. Overtaking and accelerating into the distance is the only option: the good news though is that you get to choose the race you want to run.
SEO without the right product, service or marketing strategy will be doomed to fail. As a minimum that means we need to work closely with you to develop a marketing strategy that will add value to your end customers. It may even mean optimising your online business model itself in order to deliver what searchers want.
Achieving rankings on Google is not a dark art and we take pride in making the ins and outs understandable. Sometimes it gets technical, but we do our very best to ensure you are never bamboozled.
PPC – or ‘pay per click’ – is a digital advertising solution which lets you put your brand or products in front of a highly engaged audience. As the name suggests, you only pay when someone chooses to click on your ad. The beauty of PPC is that it has levelled the playing field when it comes to online marketing and visibility. Every business, however small, now has the chance to display ads on the first page of Google or Bing and to drive sales. And we know how to get it done.
Using the magnificent data from Facebook to identify new opportunities for reaching your target market, or analysing the highly customisable Google Analytics for optimising existing campaigns – numbers will always drive decision-making with the focus always on your bottom line.
The objective of creating content (or better still ‘experiences’) is to bring you into contact with your target market and customers. Ultimately it should form part of your overall marketing strategy and add to the complete customer experience. Content can be the remarkable finishing touch to your business model, helping you to reach those long-term goals that feed into your bottom line.
