As an accountant, there are just so many options available to spend the marketing budget: Social Media, SEO (Search Engine Optimisation), Public Relations, Email Marketing, Branding, Content, Pay Per Click, Tax Cards, Newsletters etc, etc. 

And that’s precisely what most firms do: spend money, not invest in a return in new business.    We are here to help your accountancy practice rise to  the top.

After 20-years of working with accountants, we have a pretty good picture of the personalities that get great results working with us and those that don’t! 

First, we build a detailed profile of the kind of clients you want to attract along with clearly defined campaign revenue targets.   This is matched against data from a variety of sources to build a shortlist that answers your criteria.

A4G’s involvement doesn’t stop there. With the best will in the world accountants often fail to convert promising meetings into new clients because proposals are not followed up effectively. 

We can help you throughout the conversion process. We can prepare meeting agendas, chase prospects for decisions, whatever help you need to ensure these critical early days reach a rewarding conclusion.

Unlike many accountancy marketing agencies we don’t operate a call centre. We don’t even employ sales people. That’s because we can’t make people interested in working with you.

What we can do, through open, structured conversation is identify those businesses interested in working with you. But it is not easy to find the skills needed to ask the right questions and respond well to the answers.

We are really proud at A4G to have a team of exceptional communicators. Many of our people have excelled in different industries before entering the world of accountancy marketing.

Patrick McLoughlin – Director

Patrick has 20-years experience helping accountancy firms grow by working with more of their perfect clients.

He writes on practice growth for Accounting Practice and Accounting Technician magazine, Association of Accounting Technicians’ magazine. 

He’s been quoted in The Times, The European and throughout the accountancy press and spoken at some of the UK’s major accountancy events, including the AVN, ICPA and Payroll World conferences.

Patrick also owns and runs the LinkedIn group ‘Marketing Professional Services.’  The group provides a sounding board and advice to over 12,000 members in the UK and overseas.

He has also been responsible for developing and refining A4G’s unique new business generation model.

Patrick tells us that his 2 girls, 12-year old identical twins, occupy whatever free time he has.