Affinity has been supporting regional, national and international clients since 1986 with both offline and online production and marketing services.
The Company has a Head Office based in Norwich and two further offices in London and Nottingham.
We work as an agency collective, employing specialist teams (Digital, Advertising, Insights and iMarketing) who can be used independently for specific service provision or as a combination to provide seamless integrated services across all channels.
Our client base is varied, and includes working for national household brands, public utilities, regional SME’s, new start-ups, local authorities, social housing organisations and charitable bodies.
Our work delivers results and wins awards and we are super-proud of both our Google Premier Partner status and our e-consultancy UK Top 100 Digital Agency ranking that we have held for 7 years in a row.
Affinity Advertising helps clients to build brands that create valuable connections with their audiences.
Services include strategy & planning, branding, creative, advertising and communication & PR. Working alongside Affinity Digital and Affinity iMarketing, we’re also able to bring ideas to life across multiple channels, managing your end to end marketing activity if needed.
Affinity has an array of experience across digital channels that has fine tuned our ability to deliver a web experience to your users that propagates high end brand proposition.
A well built website can give your customers the experience they would expect from your brand; helping you to build and nurture lasting business relationships.
We build all websites with Magneto technology.
Web design is an intricate creative process that includes visualising and planning how your brand; products; and services are displayed to customers.
Web design also provides businesses with an opportunity to engineer how they would like users to feel when they interact with your brand.
The core elements are electronic files that induce how your site will look in terms of colour; fonts; general layouts; images; interactive content; and the structure of how your pages are laid out.
All of these elements should come together seamlessly to ensure your online presence is the best it can be.
Affinity considers user experience as one of the key elements of a new website.
Our experienced developers will undertake task analysis in order to have an in depth understanding of how users are likely to behave on your website to achieve the goal of their visit.
Using the information we gather from user analysis and utilising tools including site maps; workflows; prototypes and digital mock ups we create the structural core and user interface with both your needs and your customers’ needs in mind.
Affinity Digital have been recognised as a top 100 UK digital design & development agency for the last 6 years and have a client roster that boasts everything from household brands to public utility companies and everything in-between!
From the latest in e-commerce technologies to complex data integration projects, our clients rely on us to deliver solutions that are robust, scalable and future-proof.
Affinity iMarketing deliver a suite of digital marketing services that are ahead of the curve allowing our clients competitive advantage.
Forget traditional PPC and SEO, they are now just components of digital marketing strategies that increasingly need to adopt a ‘mobile first’ approach and include strategic planning, social media, content, data & analytics, conversion rate optimisation and training & consultancy services.
Improving customer value with Conversion Rate Optimisation
We all know the path to checkout is not paved with gold. Sometimes it zigs, zags or loops back and disrupts a customer from their goal so much that it loses a conversion.
Adopting a process of analysis, testing, and refining your website with CRO is the best way to prevent this and maximise your conversion potential.
Our dynamic CRO team is ready to help optimise your site and make your customer’s journeys seamless.
Our experts understand that no project is the same and work to tailor each approach to your needs, industry, and marketplace.
We also make the most of the tools available, and our custom-built ‘Prioritizer’ tool can quickly identify poor-performing areas by device type and deliver results in priority order.
Ongoing development and optimisation
We believe that CRO is more than just a one-and-done activity, it’s an ongoing dedication to increasing efficacy and value to make the heart of your business function in the most optimal way.
What’s more, our familiar faces and in-house specialist CRO team will be there every step.
Some of what we do:
•Combine Behavioural and Analytical metrics to take a wider view of the business challenges.
Visuals go hand-in-hand with messaging to make an impact on your customers and encourage action. Whether it’s an advert, your packaging, a leaflet or photography, whatever creative design you choose has meaning, and we can help you make the most of it.
Top-quality creativity as standard
Our creative designers and art working experts have the experience and skills to make your creative vision come to life.
Creative design
From bespoke projects to templated designs and more, our creative designers can bring your brand and message to life and deliver the impact and attention you desire.
Creative design is our bread and butter, so we know the score, can deliver at speed if needed and work with you to keep it on point.
Artwork
To be confident in your final print or digital product, a review by our Artwork experts is essential.
With excellent attention to detail and knowledge of what is needed to print and publish work the right way, they are ready to add the finishing touches, check for errors and prep for print following best practice procedures.
Photography
It’s a cliché, but a good picture really is worth 1,000 words, and we can provide as many high-quality shots as you need.
From studio work to on-site candids and promotional images, we have expert in-house photographers and reliable studio partners to help capture the look and feel you want.
Illustration
Illustration is a great way to convey complex messages in a simple, fun way, no matter who your audience is. It’s a lesser-used tool by many marketing agencies, but it’s a valuable option if you prefer a more stylised look.
Our in-house illustrators are experts in developing a unique style for your brand and campaign, so why not see how we can help?
Creative campaign development
Keep your key touch points fresh and creating buzz with creative campaign development support from our expert designers.
With everything from your business stationery, website, brochure and price list to your ongoing content and seasonal opportunities, we can help you shape and deliver your campaigns, however large or small, however you need.
