Eden is a Nottingham based PR company, specialising in public relations and marketing communications for clients across the UK
Eden is a team of public relations professionals based in Nottingham’s vibrant Creative Quarter. We deliver hard-hitting and diverse business-to-business, business-to-consumer and community facing campaigns on behalf of public and private sector clients across the UK, utilising our excellent local, regional and national media contacts and specialist social media skills.
As a PR and marketing communications business, we provide robust, strategic and hands-on advice and implementation. Whatever communications task you ask us to take on, we will advise you on the best way to approach it, the most efficient routes to delivery, how to achieve the best value along the way, what to expect and how to measure the success.
We pride ourselves on getting under the skin of your business to assess what the opportunities, challenges, issues and priorities are, to create and deliver a well matched, highly effective and practical PR strategy which meets your commercial objectives.
Founded in 2000, Eden is a specialist public relations and marketing communications consultancy. That means that whatever communications task you ask us to take on, we will advise you on the best way to approach it, the most efficient routes to delivery, how to achieve best value along the way, what to expect and how to measure the success. We have a synergistic approach to marketing communications and we’ll ensure all of your messaging is working in harmony. We’re an enthusiastic and committed team ready to invest in the success of your business.
Crisis communications is about being prepared and proactive when it comes to a threatening public relations crisis – something all organisations are vulnerable to. Laying the foundation of an effective PR strategy isn’t hard, but it requires advance planning to minimise any adverse impact on business operations, reputation and ultimately the bottom line.
Avoiding knee-jerk responses made in panic and arming yourself with a well-thought-out PR strategy can be make-or-break for protecting your brand reputation and identity and maintaining market confidence in your business.
We work with clients in Nottingham, the East Midlands and across the UK to develop robust policies which work for their business. Eden PR will establish itself as your Press Office. Professionally managing your public relations, all media enquiries, preparing press statements and working with you to get in front of the headlines and ensure that today’s news is tomorrow’s fish and chip paper.
In a media space which is noisier and more fast-paced than ever before, the most impactful and effective way to deal with a brand-perception crisis is to anticipate it, bring your business’s personality to the fore and remain consistent and sincere in your communications at all times. Having an agreed spokesperson lined up who has the right skills, position and media training and can confidently handle any potential interviews will also save any last-minute, reluctant hands-in-the-air scenarios.
Generating consumer awareness through media coverage is a great way to introduce your gifting products to a wide audience, exactly when your customers are looking to buy.
Eden PR has extensive expertise within the lifestyle and gifting occasions market, working with brands to get their products in front of target consumers through quality print, online and broadcast media around key gift giving occasions and events.
Advance PR planning is essential; with many monthly and special occasion media creating content six months in advance of publication. Ensuring seasonal pitches are planned in advance and timed to suit the media, gives the publication plenty of time to feature it in a relevant edition and generates the maximum coverage.
The team at Eden believes that greatest success with target media outlets and individual journalists is by direct contact – in other words we pick up the phone and have a conversation! Old fashioned it may be – but it is still the best way to build mutually beneficial relationships and get the right brand messages across.
From toys to gifts, lifestyle products and home accessories, we’ve established some great relationships over the years and have the perfect contacts to get clients in front of key media, bloggers and influencers. And of course, as digital PR coverage and social media becomes increasingly sought after, working hand-in-hand with SEO we are always on the hunt for new PR opportunities and great content that can land with impact in front of the right consumer at the right time.
We can cover all occasions – from the major ones such Valentine’s Day and Christmas, to Easter, Mother’s Day and Father’s Day to the newer ones growing in popularity such as Back to School, Halloween and tailor campaigns to suit client budgets and priorities.
PR is no longer limited to the traditional realm of print newspapers and magazines. Like most other industries, the rise of the internet has created new opportunities, with digital PR now an essential component of all of our campaigns.
Online news and magazine sites, bloggers, social media and e-newsletters are all channels we now have at our disposal to share content on behalf of our clients. The key to sustaining digital PR across these platforms is owning unique content that supports your brand values and key messages. The more targeted and consistent your digital PR and the more earned online coverage you achieve, the stronger your Search Engine Optimisation (SEO) – a valuable online currency in this day and age. SEO pushes you higher up the search engine results on sites like Google and increases the likelihood of people clicking through to your website, creating valuable business leads.
A well-honed digital PR campaign from Eden will deliver consistent and complementary messages about your business across a range of online platforms, all working in sync to raise the profile of your brand.
Like traditional media, to get the most out of digital PR, it’s crucial to understand the nuances of each online channel and how best to communicate to its target audience.
Our clients trust us to deliver the right content on the right platforms in a way that resonates with readers and maximises engagement – whether that’s engaging with followers on Twitter, writing punchy content for news sites, driving traffic to your website, or helping you to develop authentic partnerships with influencers who can endorse your brand.
The nature of digital media and PR means it can be accessed anywhere, at any time and by anyone, which means content must be refreshed and updated regularly to ensure your company is seen in the best possible light.
Feeding this volume of regular content can be difficult to achieve without a strategic, targeted and timely PR campaign. We work with our clients to identify the most relevant platforms, that will achieve the best bang for their buck and reach the right people at the right times. We also focus on content that will capture the target audience, by utilising strong imagery and video helping to cut through the noise in the online world.
