Lateo is managed by individuals with over 25 years of digital marketing experience, plus the entrepreneurial backgrounds to understand the challenges faced by your business. We are fundamentally data-driven. We begin by conducting a thorough audit of your website and analytics, to determine where opportunities exist and which online channels are and aren’t working for you. Before agreeing a contract, we examine your data to determine whether, how, and by how much we expect to increase your online traffic and conversion volumes. Having reviewed your data, we recommend which marketing channels will be the best fit for you and how much you should budget. We indicate the expected growth and provide a timeline of target goal dates. Once you approve our plan, we manage your existing marketing channels, or launch new channels to maximize performance. We keep you informed with scheduled reporting, work summaries, and newly updated opportunity suggestions. Our objective is to constantly improve your digital marketing, to keep you ahead of your competitors. Our specialist areas are: - Website Migrations (managing new migrations + fixing migrations gone wrong) - Technical SEO - Paid Search / Performance Marketing - Conversion optimisation - Website Analytics