Please ring me as soon as possible so we can discuss. Market Research Plan for Leo Drugson 1. Introduction and Objectives Leo Drugson is a growing pharmacy and health retail business aiming to strengthen its market position and better serve its customer base. This market research plan is designed to provide insights into customer needs, purchasing behavior, and competitive forces within the pharmaceutical and health retail sector. The primary objectives are to identify Leo Drugson’s target market, evaluate customer perceptions of the brand, assess demand for existing and potential products, and uncover opportunities for differentiation and growth. 2. Research Scope The research will focus on current and potential customers within Leo Drugson’s operating region. The scope includes prescription medications, over-the-counter products, personal care items, and health-related services such as consultations and wellness products. The study will also examine competitor pharmacies, including large chains, independent pharmacies, and online alternatives. 3. Research Methodology A mixed-method research approach will be used to ensure comprehensive and reliable findings. Primary Research: Primary data will be collected through customer surveys, in-store questionnaires, and short interviews with customers and staff. Surveys will measure customer satisfaction, brand awareness, shopping frequency, price sensitivity, and service expectations. Interviews will provide deeper insights into customer trust, convenience factors, and reasons for choosing Leo Drugson over competitors. Secondary Research: Secondary research will include analysis of industry reports, healthcare market trends, government health statistics, and competitor websites. This will help estimate market size, growth trends, and regulatory influences affecting the pharmacy sector. 4. Target Market and Sampling The target market includes adults aged 18 and above who regularly purchase pharmaceutical or health-related products. A stratified sampling approach will ensure representation across age groups, income levels, and health needs. Both repeat customers and non-customers will be included to identify brand strengths and barriers to entry. 5. Data Collection and Analysis Data collection will occur over a four-week period. Quantitative survey data will be analyzed using descriptive statistics to identify patterns and trends. Cross-tabulation will be used to compare customer segments. Qualitative data from interviews will be analyzed thematically to identify common concerns, expectations, and improvement opportunities. 6. Key Research Metrics Key metrics will include customer satisfaction levels, brand trust, likelihood of repeat purchase, perceived price competitiveness, service quality, and product availability. Additional metrics such as willingness to use online ordering or delivery services will also be evaluated. 7. Timeline • Week 1: Research design and survey development • Weeks 2–3: Data collection • Week 4: Data analysis and reporting 8. Deliverables The final deliverables will include a detailed research report, an executive summary, and actionable recommendations for management. Findings will be presented using charts and tables to clearly communicate insights. 9. Conclusion This market research plan will enable Leo Drugson to better understand its customers, improve service offerings, and compete effectively in the evolving pharmacy market. The insights gained will support informed strategic decisions and long-term business growth.