Welcome to MBD Business Development, a recognised UK sales development demand generation services company, supplying high quality research, technical telemarketing and lead & appointment generation services.
Successfully working on behalf of some of the world’s largest Industrial, IT, Commercial Technology and other Sector clients, also helping innovative SME’s – small to medium sized enterprise organisations.
We understand the challenge and difficulty that your organisation is up against to identify new suitable prospects within your target customer industry sectors.
This requires a great investment and commitment of time, sales & marketing budget resources, as well as smart decision making and business ingenuity; always trying to achieve the edge on your competition.
MBD’s Demand Generation programmes form the core of our business development services for clients, incorporating a multitude of both strategic and practical sales & marketing services.
During your early stages of working with MBD, we will initially recommend 3-6 month pilot campaigns with you, followed by the implementation of annual sales support programmes, to help provide your organisation with a sustained sales and marketing lead and appointments generation function, feeding directly into your sales force.
MBD also support clients and provide high quality prospect Database Market Intelligence (DMI), utilised for targeted direct marketing campaigns, mail-shots, email marketing, alongside MBD’s technical telemarketing programmes.
Your field sales team will confirm that over the last three to five years in particular, your customer markets have changed!
Competition has increased and become fiercer, sales have become harder to convert, lead-times have extended, more hoops are required to be jumped, cost squeezing is frequent and new project decision-making has become quite political – often seeming like there are too many fingers in the pie.
A lot of our clients also say how difficult it can be sometimes, whilst trying to make contact with their own existing customers, as a result of leaner operations and more demands set upon them to run process operations, factories, engineering plants, warehouses and their supply-chain.
Overall there seem to be more hurdles, challenges and pressures these days for field sales teams, whilst in pursuit of new and existing customers.
Support is needed! Time for a Rethink!
Taking these factors into account, this is now influencing many organisations to proactively address the ‘PRE-SALES’ element of their business as a top priority.
Ten years ago, we associated the pre-sales side of a business as being the Marketing department, however, these days many organisations have recognised the need to implement an external demand generation telemarketing services company, as an intermediate support team between marketing and field-sales.
This new integral part of their operation provides regular fuel injection, throughout every month of the year, therefore consistently driving the sales development support mechanism.
This will help organisations like yours to achieve sustained lead-appointment generation output, feeding your field-sales force with momentum to increase quotations, new orders and achieving encouraging levels of business growth; thus eliminating annual feast or famine seasons.
A salesman’s place is in front of the prospect opposed to being sat at a desk using a telephone and carrying out their own cold-calling in an attempt to build & nurture pipeline and also generate sales lead appointments.
We understand the challenge and difficulty that your organisation is up against to identify new suitable prospects within your target customer industry sectors.
This requires a great investment and commitment of time, sales & marketing budget resources, as well as smart decision making and business ingenuity; always trying to achieve the edge on your competition.
As the saying goes, “there is never a quick route to the prize”.
By utilising the right external demand generation telemarketing services company, with relevant accredited experience, this will provide your organisation with a great advantage and play a major contribution towards the success and growth of your business.
MBD understand this sales cycle and selling philosophy.
By utilising MBD’s services on a sustained annual basis, we can help your organisation achieve your objectives and sales targets far quicker.
Relationship Building Programmes
MBD’s relationship building appointment making programmes aimed at correctly profiled target customers and hand-picked key account organisations on your behalf, will prove to be a very effective strategic lead generation tool for developing your future customers.
Investing time and effort with new potential customers through relationship building, will pay dividends in the long run.
Relationship building services are more commonly used in conjunction with your organisations strategy, where you wish to meet suitable prospects whom don’t necessarily have a current requirement, yet their operation is highly likely to require your products, services, applications, systems or solutions in the medium to long term.
If you have invested time and effort to meet and develop relationships with these organisations at decision influencer and decision maker level, then it is highly likely that they will consider your organisation as preference in the future, as soon as a requirement or invitation to tender arises.
Soft-sell face-to-face relationship building meetings will open an abyss of sales opportunities for your field sales force.
MBD’s relationship building and lead-appointment generation services are utilised by field sales teams in organisations like yours, where wishing to meet decision makers at suitable target customers facilities, thus enabling your sales force to promote and sell full systems and solutions.
It is commonly found that the soft-sell face-to-face relationship building meeting will open an abyss of sales opportunities, where a strategically trained field sales representatives will quickly identify and make recommendations for new equipment, systems and services to improve the customers operation – backed by a cost effective and credible ROI Return on Investment proposal.
Databases – DMI (Database Market Intelligence)
Within MBD we have a Business Unit called DMI (Database Market Intelligence).
A life-line of prospect database company information, yielding projects of all sizes throughout the UK market place.
The DMI Business Unit provides a life-line of prospect database company information, aimed at yielding projects of all sizes throughout the UK market place.
Your organisation can benefit by using these databases when used in conjunction with a lead and appointment generation telemarketing campaign carried out by MBD.
Our marketing research team members are continuously generating and updating decision maker contact name information across an array of industry sectors throughout the Process, Manufacturing, Packaging, Warehousing, Logistics/IntraLogistics Supply-chain industry and other further afield sectors such as Utilities, Oil & Gas, Infrastructure, Consultants, amongst others.
Extremely effective when utilised in conjunction with MBD’s direct marketing and telemarketing programmes.
Whilst researching and building our prospect databases, MBD’s in-house team of professionals are trained to tackle the pain-staking processes and hurdles that go with telephone based research such as un-cooperative hard-nosed switch-board secretaries, no-name policies, automated switch-boards, receptionists who keep putting you on-hold, temp switch-board operators who are not familiar with their company personnel names or official job titles.
Our dedicated on-going telephone research update programme allows MBD to collate correct decision maker contact names across many operational job role functions at Director, Middle Management or equal level.
MBD’s databases are extremely valuable business development tools and yield excellent results when utilised for direct marketing and telemarketing programmes.
A fast-track directly into your prospective-customer market place.
MBD’s industry profiled and comprehensively researched prospect databases are a fast-track directly into your prospective-customer market place.
Our databases and intel will save you many hours of time, research and related costs, due to the fact that all of the heavy ground-work research has been undertaken by MBD.
