WAG Associates is a no-nonsense sales & marketing business, formed back in 2006. 

With over 30 years experience our packages suit both our clients business needs and their budget starting from £99.  

Building real relationships in a face to face conversation is easy, with all that extra body language to guide you.

Making a warm, genuine rapport over the phone sounds much harder – and we all know what happens to cold callers – right?  We exist by helping others to generate new business.  That is all we do.

How do we persuade you that working with WAG is different from working with other marketing companies, without sounding like the rest?

We don’t, we just tell you how it is and let you decide if we are the right fit for you to work with and enjoy growing your business. It what makes you happy!

Clients work with us because of the sound advice, in their language with their best business interests at heart.

We encourage individuality and are proud of the fact that we don’t produce clones, scripts or mass marketing.

AFTER THREE DECADES OF WORKING IN THE SALES AND MARKETING INDUSTRY WAG FOUNDER, WENDY HARRIS, HAS TEAMED UP WITH FOUR TRUSTED SALES TRAINERS, IAIN SWANSTON, SUSIE MATHIESON, NIRAJ KAPUR AND JANET EFERE.

HISTORY OF HOW WE BECAME THE POWER TEAM YOU NEED

WE EACH KNEW ONE ANOTHER THROUGH OUR OWN NETWORKS AND MUTUAL CONNECTIONS. WENDY HAS INTERVIEWED NIRAJ ON HER PODCAST. SUSIE INTRODUCED IAIN TO JANET AND WENDY. THOSE TRUSTED RELATIONSHIPS CAME INTO PLAY WHEN AN ENQUIRY LANDED TO HELP A TEAM OF 150 CALL CENTRE AGENTS RETRAIN AND DELIVER A NEW PRODUCT AND SERVICE UNDER A BRAND REFRESH.

THE PROJECT RAN FOR 6 WEEKS WITH AN ADDITIONAL TWO WEEKS FOR MORE IN-DEPTH SUPPORT. THE GOAL WAS IDENTIFIED AS LISTENING TO AGENTS’ CONVERSATIONS WITH CUSTOMERS AND WORK WITH THE AGENTS TO IMPROVE THEIR APPROACH AND CONVERSION RATE.

EACH OF THE TEAM BROUGHT WITH THEM A SKILL SET THAT COMPLIMENTED THE REST.

IAIN WAS THE ULTIMATE PROJECT MANAGER LIAISING WITH THE CLIENT AND DEPLOYING THE TEAM.

JANET BRINGS HER ENTHUSIASM TO BE HELPFUL AS THE FOCUS FOR AGENTS TO BE ABLE TO CONVERT MORE CUSTOMERS SIMPLY BECAUSE IT WAS THE BEST OPTION.

NIRAJ SHARED THE TACTICS MAJOR CORPORATIONS USE AND IMPLEMENTED SELF-CARE FOR AGENTS TO ENSURE BREAKS WERE TAKEN AND TARGETS WERE REFRAMED AS ACHIEVABLE.

SUSIE IS THE QUEEN OF PROCESS. USING STRUCTURED CRIB SHEETS THAT WERE EASY TO FOLLOW, WE AND THE AGENTS BENEFITTED FROM FOLLOWING A SIMPLIFIED STEPPED APPROACH PUTTING THE CUSTOMER FIRST.

WENDY SAW THAT THE CALLS WERE NOT FLOWING NATURALLY FOR THE AGENT AS IT WAS LOADED WITH JARGON AT THE TOP OF THE CALL. A SUBTLE SHIFT IN PRESENTING OPENED MORE CONVERSATIONS WHILST MAINTAINING COMPLIANCE.

WITH EACH AND EVERY TEAM MEMBER SHARING THEIR FINDINGS AND EXPERIENCES IN THE WEEKLY ROUND UP, WE WERE ABLE TO ADOPT EACH OTHER’S TACTICS AND CREATE AN ACROSS THE BOARD APPROACH.

FOLLOWING THIS PROCESS WE COACHED AND ENCOURAGED THE AGENTS, SAW THEM GO THROUGH THE TRAFFIC LIGHT SCORING, FROM RED TO AMBER, AND SUCCEED ON GREEN TO MEET THE CLIENTS EXPECTATIONS.

THIS WEALTH OF SKILLS AND EXPERIENCE LEAD TO A CONVERSATION BETWEEN US ALL BECAUSE WE IDENTIFIED WE WANT TO BE ABLE TO CONTINUE WORKING TOGETHER BUT MOST IMPORTANTLY OF ALL, BE ABLE TO HELP CLIENTS TRANSFORM THEIR SALES PROCESSES FROM TOP TO BOTTOM.