White Hat Web Design was the brainchild of Keith Stephenson in 2006. Working with a team of talented designers, developers, content writers and multi-channel marketing specialists. White Hat offers the complete solution from design to development and most importantly the marketing of your web business. White Hat Web Marketing Ltd (formerly White Hat Web Design, a partnership) was incorporated in October 2013. All of the developers and designers working with White Hat are UK based. We feel our clients prefer the benefits of local sourcing in terms of communication, quality, responsiveness and relationships. Our scope of business includes, web marketing advice, logo design, branding, bespoke web site design, development of systems, e-commerce platforms, payment integration, online quotation systems, database driven sites, as well as web marketing channels and video production. Proficient in php all sites are constructed in accordance with W3C compliance using XHTML, CSS.
We design your website from a design questionnaire and ‘face to face’ meeting so we better understand your target audience. We have a dedicated team including designers, php developers to provide a complete digital solution from designing stunning brochure sites to e-commerce solutions and bespoke systems built to your brief. White Hat offer you a ‘one stop’ to ensure your website not only looks good it engages with your customers. All projects are managed with timelines to a fixed price so no unexpected surprises. Google has changed to make certain practices engaged by SEO companies to be ineffective and in some cases positively damaging to the health of your website. The time when you could guarantee first page ranking organically are long gone. Certain SEO practices could easily damage your websites ranking and possibly see your site penalised at best or at worst de-listed. SEO was once based upon a stream of content and links on third party sites. Times have changed as Google has changed their algorithm to identify artificial link building practices created to boost keyword density. Dodgey practices by SEO companies and webmasters who sought to manipulate the search results.
The internet came to the UK in 1993, Keith has been involved in the web since 1996 with his first website launched in 1997 a former general insurance broker launching over 20 insurance websites with online purchase way back in 1999 when it was unheard of and revolutionary using cartoons characters to try to make insurance palatable and less boring long before talking parrots, dogs and meerkats. Keith has extensive experience and there are very few experts that really have the depth of experience. The internet is now part of every day life, it is growing and continually evolving and we are all learning something new every day. Nothing stands still, what was popular and worked 6 months ago can be old hat now and out of favour with the search engines and the discerning public.
