Needless to say, the way we go about designing and building websites has changed a lot since we started out 18 years ago.
But our dedication to employing the best people and challenging ourselves remains constant.
Our user-centric approach means we achieve your business goals by creating the best experiences for your audience.
We do this through the perfect balance of commercial nous, creative flair, meticulous testing and technical ingenuity.
We started out in 1994 and have since outgrown four sites. In the summer of 2018 we doubled the size of our current site to offer a full service research facility - The Research Hub.
We are based on the edge of the Cambridgeshire Fens, fittingly, the perfect blend of agricultural production and technological advancement.
What We Do:
We relish the opportunity to design, implement, analyse and report on challenging research briefs set by our clients. To see the diversity, check out some of our past work.
We go to the next level in seeking out and recruiting the best possible participants for every project we undertake. We have our own
With our own independent panels in food, farming, environment and sustainability as well as a network of contacts across the sectors, we can recruit for projects across the whole farm to fork supply chain.
Our team can support fieldwork requirements across the UK. Clipboards in fields to focus groups in castles - we have been there, done it and usually worn the t-shirt.
We are the only agency to operate across the entirety of the food and agriculture supply chain - not just in market research, but also in researching market opportunities. We cover everything from sustainability and net zero challenges on farms and landscapes, through to how consumers buy and prepare their groceries.
It started as an idea around a kitchen table in 1994 to conduct research over the phone with hard to reach audiences...
What followed was 30 years of evolution as the pace quickened, industries shifted, the internet evolved and priorities changed.
We started off as England Marketing and changed our name for our 30th birthday to Grounded Research to better reflect what we did and where we are going. We still hold the same values as we did three decades ago, to be curious, have a hunger to learn and commit to going above and beyond. It's important that some things stay the same.
Now we offer the most comprehensive research services covering the length and breadth of the food supply chain, from farmers to consumers and across the environment, sustainability, land use, food production, logistics, packaging, processing and everything in between.
We will devise tried and tested methodologies, or design bespoke solutions to the most complex research requirements. This means incorporating traditional techniques as well as analysis and insight reporting that is specifically developed for your project requirements.
Our focus is on squeezing the best insights and observations from every project. We aim to always be curious with a hunger to learn more. We think outside the box and don't stick to the status quo if the project needs something special. We can turn on a sixpence and can adapt and move with the needs of the project...because research is about discovering the unknown, a plan can only take you so far.
Our values are led by three key principles;
Curiosity, Creativity and Flexibility
