Leading Edge is a market research consultancy focusing on the construction, building products and environmental industries.

Our key services include market research & analysis, strategic planning and customer satisfaction surveys.

Established in 1988, our aim is to add real value to your business by helping you to drive growth through a better understanding of your customers, competitors, products and markets.

We have completed over 250 research projects in the last 10 years, mostly in the construction sectors, and so have the experience to deliver the insights you need.

We also have significant operational sales and marketing experience in the construction sector at Director level, in both manufacturing and distribution, and over 90% of our projects are for clients who work in or supply the construction sector.

We listen to our clients’ needs and then determine how we can best help them meet their objectives. This will usually involve a better understanding of their customers, competitors or markets in order to help drive their business forward.

A key part of our service offering to clients is construction market research. Most of our research projects are with clients who are either in or closely related to the construction and building products sectors. 

We have worked with manufacturers, distributors, contractors and service organisations in these sectors and have interviewed respondents from across the construction supply chain.

An effective marketing strategy guides a business through a competitive market.

The construction, building products and the environmental & energy sectors are dynamic industries, and a marketing strategy allows you to focus on key aspects for your business, based on a in depth knowledge of the construction market, customers and competitors.

This goes beyond sales; it's about carving out a distinct position in a crowded marketplace, anticipating changes and seizing opportunities before they become obvious.

By partnering with Leading Edge, you leverage our expertise in these sectors to develop a construction marketing strategy and plan that's not just robust but forward-thinking. Let's understand the complexities of your industry together, turning challenges into your competitive advantage.

Expert Market Research And Analytical Services For The Construction Industry

The construction industry is huge and very complex.

However, at Leading Edge, our history with the industry runs deep too. Our experience and knowledge is built on conducting hundreds of market research and analysis projects from every area of the construction sector.

By constantly building on our knowledge and growing with the ever evolving construction sector we know we will always give our clients that all important added value.

We’ll elevate your data with industry specific ideas and observations. Of course, we don’t just rely on client instructions; we carry out our own construction industry research and analysis too, so we’re always up to date with key industry trends when it comes to context.

Our Experience In Construction Market Research, Strategic Planning And Industry Analysis

Decades of experience of research in the construction industry may sound impressive, but there’s so much more to Leading Edge.

We’ve explored projects that look at the who, what, where and why of everything from products to services and pieced it together to understand the construction industry like no other.

The team here brings together construction expert researchers with hugely varied specialisms and director level operational experience. So with these skills, strategy, and speed, we hit the ground running with each new project.

Our expertise isn't confined to borders.

We offer comprehensive market coverage in the UK, across Europe, and globally, bringing you a world of market insights right to your doorstep.

Selecting The Best Research Techniques And Target Audience

Maybe you have a very specific research brief, like building product market segmentation or customer service feedback. Or you might be seeking something broader to identify new markets and find your brand focus.

From trends and regional construction market forecasting to international market mapping, we’ll advise on the best ways to access illuminating information.

Our clients can expect depth of understanding and targeted insights alike.

Many of clients need data and insight which requires us to go to secondary research sources to provide answers and build construction market intelligence.

Desk research can assist with answering wide-ranging questions concerning markets and competition in the construction sector.

This research draws from diverse sources such as construction industry analyses, trade associations and their publications, governmental data, corporate annual reports, financial databases, social media, press announcements and corporate websites.

The volume of accessible public data on market movements, sectors, and specific companies differs based on the subject, industry and the organisation themselves.

We often use multiple research techniques when undertaking our construction market research reports and industry analysis, combining desk research and telephone interviews or capturing data through online surveys and then a deeper dive for specific insights with in depth executive interviews.

What drives this decision is often the type of audience we are targeting as we understand the key to successful research in the construction sector is accessing the right target audience, including decision-makers, influencers and users.