Green Spark creates passionate PR to grab people’s hearts and minds, connect them with the planet and persuade them that green is the best option. We're a full-service agency combining 30 years’ experience of championing sustainability with an ecological background and understanding what makes people tick (the ‘psychology of green’ as we call it).

Green Spark‘s team combines the creative eye and a positive outlook with a scientific approach and a fascination of human psychology. Our PR ideas, designs and recommendations flow from evidence, experience and imagination to turn clients' stories into PR that will resonate with people’s motivations and persuade them to switch to green.

More and more people, whether consumers or businesses, want to direct their purchasing power towards being greener.  However you're being sustainable - selling goods, offering services, or greening internal operations - and whether you're B2B or B2C, we'd love to work with you to harness this growing green tide so both your company and the planet will benefit. 

For us, sustainability is just as much about people as it is about the planet. Because of that, we design PR that promotes the 'can do' approach and makes people feel proud of being green - research into human nature shows that if we feel helpless, we do nothing. 

Here at Green Spark, we're also fascinated by human psychology and keep up-to-date with latest research showing how different market sectors react to environmental messages, ensuring your PR is tailored in the most effective way to persuade your target audiences to come to you. 

We work closely with you from day one to understand what your PR needs to achieve, the opportunities and constraints, and how you work. We ensure the PR is tailored to the results that budgets and staff can handle. Team work is vital: we don’t expect to handle the PR purely by ourselves but nor do we expect to be hands-off.

Third sector PR has to do so much - explain the environmental issues, change attitudes, influence decision-makers, inspire new behaviours, support fundraising,  promote the whole organisation...the list can seem endless. And usually all done on a shoestring budget. 

We've worked for many years with charities and NGOs and know first hand the passion that people in this sector have for the causes they fight for. All the PR we do for charities and NGOs combines that passion with facts and evidence to maintain that all important attribute of authenticity - as well as adding a strong element of fun whenever possible! Without fun, sustainability will never make it into the mainstream. 

Whether you're selling green goods or services, running behaviour change campaigns, promoting an event or telling the world about your green CSR, talk to us about how we can ensure your green message stands out from the rest and gets results, for you and the planet.