We are multi-award-winning sports, automotive and technology brand communications specialists. Founded in 2002, with a team of 50 full-time staff across offices in London and Dubai, we are dedicated to the delivery of innovative and exciting campaigns.

We are an agency of proactive and down-to-earth sports fans and petrol heads and tech enthusiasts who do what we love and love what we do.

By immersing ourselves ever more deeply within our client brands’ target audiences, we unearth insights from which we engage fan bases communities, shape opinions and change behaviours.

With an encyclopaedic knowledge of the media, we know what the target audience wants to see, read or hear – on or offline – and understand where they go to do so and how to put your brand at the heart of it.

A clear marketing strategy defines the decisions you need to make so that your tactics work better. Through the creative combination of marketing disciplines, we deliver strategies, campaigns, designs and communications tailored to suit our clients’ varied requirements, visions and values.

We deliver measurable commercial value by creating content that people remember and relationships that last.

We’re not just plugged into UK fan communities. In addition to our own offices in Kingston and Dubai, Performance Communications has an international network of 16 like-minded partner agencies plus a group of freelancers, extending our reach across Europe, USA, the Far East and Australia.

Emerging technology breakthroughs are redefining the world of sport and automotive in front of our very eyes, turning cars into super computers and athletes into world beaters.

Software is rewriting the rules to success while connectivity is becoming the defining characteristic of our age.

Even our accepted realities around mobility, brand image and fan entertainment are being ferociously challenged.

This profound technology-driven transformation is precisely why we launched our new dedicated Technology Division. 

Technology has always been the common factor between our original specialisms of sport and automotive, so it was a natural progression to expand and evolve our offering.