HI, I’M Richard A FREELANCE COPYWRITER BASED IN CARDIFF.

Three words. Sarah Jessica Parker. Stop laughing at the back. I’ve seen more Sex and the City than I care to admit. And her character never seemed to go to work. She just typed on her laptop in coffee shops. I like a flat white and thought that seems perfect for me.

So here I am. No boss, no dreary office cubicle. Our lives aren’t exactly identical. I’m certainly not as glossy and have fewer shoes, but our careers are aligned. Writers with laptops in coffee shops. SJP I raise my cosmopolitan and salute you. Bit early for that mind, hic.

Explaining the essence of your business in just a few short paragraphs. Plus you work with your product or service every day. It’s all too easy to forget what makes it special, different and unique. And crafting good copy takes time. Time you never seem to have.

Together we can figure out who your  prospective customers are and the right approach to connect with them. We can have a trawl through previous campaigns, analysing what worked and what didn’t. Then I’ll start writing for you.

I can help you with all kinds of copywriting projects:

• Web content: snappy and succinct because people speed read online
• Blog posts: keep your site dynamic and interesting
• Video scripts: a great sales tool for your website
• Social media: can you trust the intern with your corporate voice?
• Direct mail: yup definitely still works
• Brochures and flyers: that actually get read
• E-shots: attention grabbers that get you noticed
• Press releases: newsworthy and still a shameless plug
• Newsletters: keeping your customers informed
• White papers: informative and commercial, advertising at its most subtle
• Sales proposals: a nod to my old life.

As long as you’re not peddling anything shifty…so no get rich quick schemes, pseudoscience or success with the ladies – guaranteed. Eugh!