COLEMAN PARKES RESEARCH IS A FULL-SERVICE, END-TO-END SPECIALIST IN B2B MARKETING AND BUSINESS RESEARCH WITH FULL B2C CAPABILITIES
We understand marketing strategy and we “get” PR value and when combined with our global panel of senior decision makers enables all of our research to be designed and structured to generate actionable insights.
This is turn drives exceptional thought leadership campaigns, marketing activities, messaging, product development, sales and much much more!
Coleman Parkes Research is a business to business (B2B) research specialist with first-rate experience across all verticals and global markets.
We undertake telephone interviews, online surveys, in-depth discussions and focus groups with senior level decision makers in companies of all sizes.
Our in-house team experts ensure all clients’ research projects are designed and structured to not only gather the right data but also generate prized insights that question the 'so what?' and drive effective business growth.
Coleman Parkes Research also specialises in business to consumer (B2C) research conducting surveys across all consumer groups including hard to reach groups on a global scale.
We have strong consumer based panels, the right level of in-house intelligence to ensure all questions challenge the ‘so what?' are understood by consumers, translated to a high degree and provide actionable insights that drive effective business growth.
Genuine thought leadership is rare; but by helping our clients ask the right questions, we can provide research that allows them to demonstrate their knowledge and expertise in their marketplace and provide thought-provoking headlines.
Clients can own a technology and drive increased brand reputation.
From thought-leadership research for PR and marketing campaigns, analysing win/loss opportunities to testing product messages and in-depth senior executive interviews and more, we do it all.
Coleman Parkes Research works interactively with clients to formulate proven strategies to generate market insight based on individual requirements and key hypotheses.
Our research has longevity and stands up to expert scrutiny. As a result, Coleman Parkes has been able to nourish and maintain, long-term, global client partnerships.
We partner with our clients’ in-house team of experts to provide invaluable insights that guide their strategic and tactical business decisions. We work with a variety of in-house teams, including in public relations and marketing, product development, strategy and customer intelligence, operations, digital and user experience, and business development.
Brand, marketing and PR
We help develop insight-led marketing strategies and data-fuelled PR programmes that raise reputations.
Our surveys provide data and insights to support:
Genuine thought leadership is rare; but by helping our clients ask the right questions, we provide research that allows them to demonstrate their knowledge and expertise in their marketplace.
Covering a range of areas from understanding your target audience, determining the most appropriate media to connect with them and the messages that are most likely to resonate and get attention.
Such as infographics, press releases, sector and country pull out reports, and talking points for webinars, podcasts, roundtables and conferences.
To really get to know how insights will land and develop ideas a stage further.
