We help small businesses to attract new customers and raise awareness of their brand by implementing marketing plans and delivering consistent low cost marketing activities. As a small business ourselves, we understand the challenges, demands and limited resources available. This enables us to deliver our service more effectively ensuring we meet the marketing needs of small business owners.

Qualitative research involving focus groups is all about answering questions and exploring issues. In its most basic form it involves the analysis of any unstructured data, including: open-ended survey responses, literature reviews, pictures and audio recordings.

Our focus groups ensure you receive findings, insights and results into the way your audience think. Our experienced moderators ensure discussions remain focused on finding the relevant information from you audiences in line with your objectives.

Our approach involves clarifying with clients their research objectives and who they want to gain insight from. We will recruit participants or work with specialist recruiters depending on your target audience. Topic guides will also be designed to ensure discussions are not steered and remain focussed. Our clients are invited to observe the focus group in a viewing facility. Findings are recorded, analysed and presented in a report.

Developing a strategic marketing plan is not just something for large corporations. Small businesses need one too as it helps to understand the business, your strategy and customers.

A marketing plan is so much more than advertising, public relations or promotion. It includes understanding the market and choosing the specific tactics to reach the market. Timewise Consulting Marketing Services has several years’ experience in writing marketing plans for small businesses.

Effective email marketing for smaller businesses is a much cheaper alternative to other marketing channels and continues to deliver the highest rate of return on investment.

Email marketing also provides a higher level of reporting than other direct marketing channels such as direct mail and telephone calls combined.

Timing is vital to the success of the campaign, as research has shown that the time of the day you send an email will have a huge impact on the number of recipients who read your message. The technology we use for our clients enables us to track precisely how many click-through each individual email is receiving and when an individual is likely to open an email based on historical data.

Access to a decent database of potential customers is critical to getting the email campaign off the ground. We provide expert advice and assistance in developing an effective database.

Timewise Consulting Marketing Services has several years’ experience in developing email marketing campaigns for small businesses.