Having an attractive packaging design is normally how well a product sells. We all remember one of the tasks in the 2019 series if The Apprentice on the perfume packaging task.
Do you remember Christmas, the excitement of opening the presents?
As soon as you see the presents under the tree, the journey begins.
It is the same with packaging for products, especially in the FMCG industry.
Very often, it is the packaging that sells the product, and the packaging that causes the best reaction will normally mean it is the product that is chosen (pricing considered).
What are your competition doing, what are their designs like?
There is the question as to whether you use a packaging design that fits into the norm, or whether you throw a wild card in and do something completely different that will stand out?
Once you have an idea of what you are looking for, the next step is going to a few graphic designers in order to get some idea and thoughts flowing. Packaging designers (most of them) are used to being creative wizards, looking at a product and coming back with great ideas on how to present products that sell.
The internet is a good place to start, however the UK has thousands of graphic designers. That is where we can help, by putting you in touch with local graphic designers that know your industry. Then you can chat to them about your needs.
Once you have found a few packaging designers that you like the look of, the next step is to get some quotes. Packaging design prices do vary from designer to designer, based on their experience, their overheads and their profit margins. For this reason, shopping around is wise to avoid being overcharged.
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