Do You Currently Have An Attractive Packaging Design?Having an attractive packaging design is normally how well a product sells. We all remember one of the tasks in the 2019 series if The Apprentice on the perfume packaging task.
Do you remember Christmas, the excitement of opening the presents?
As soon as you see the presents under the tree, the journey begins.
It is the same with packaging for products, especially in the FMCG industry.
Sometimes simplicity is key, and that holds true in this packaging. The earth toned, recycled material gives off an earthy feel, which is solidified with the feather illustration. The bright pops of color on the labels lend to the design nicely, bringing a bit more of a modern twist to the package.
Packaging is a form of branding and knowing how to make your product stand out amongst all the others on the shelves can be hard as you need draw inspiration and learn how to make your packaging appeal to the masses.
Very often, it is the packaging that sells the product, and the packaging that causes the best reaction will normally mean it is the product that is chosen (pricing considered).
Attractive product packaging makes something stand out from everything else on the shelf.
As markets grow increasingly crowded and consumers form strong brand loyalties, that’s becoming increasingly important. An aesthetically pleasing package can also cause shoppers to associate positive feelings and ideas with a product.
Think about who you’re selling to and what they’re going to find appealing and attractive. Packaging is a visual representation of what’s inside, so use graphics that are appropriate. Baby products, for example, would have an entirely different look than high-tech electronics.
What are your competition doing, what are their designs like?
Do they have an attractive packaging design that you are envious of?
There is the question as to whether you use a packaging design that fits into the norm, or whether you throw a wild card in and do something completely different that will stand out?
Minimalist packaging with bold text highlighting ingredients may be ideal for healthy snacks and brands that want to embrace transparency. Alternatively, packaging with bold colours and sharp geometric shapes could suggest excitement, powerful flavours and a sense of childlike enthusiasm.
Colour is one of the most important factors when it comes to packaging design. Remember that different shades elicit different responses in customers. Red evokes excitement and quick action, while blue creates a more relaxed air, suggesting reliability and thoughtfulness. Buyers may not consciously notice these factors, but they’ll play a crucial role in buying decisions.
Once you have an idea of what you are looking for, the next step is going to a few creative design agencies in order to get some idea and thoughts flowing.
We all want to believe that consumers make decisions on products and services strictly based on merit, with the best one winning. In spite of that hope, psychologists and retailers agree that in many cases this just isn’t true. Quality aside, sometimes the flashier, prettier or sexier product wins the day.
Packaging designers (most of them) are used to being creative wizards, looking at a product and coming back with great ideas on how to present products that sell.
The internet is a good place to start, however the UK has thousands of graphic designers. That is where we can help, by putting you in touch with local graphic designers that know your industry. Then you can chat to them about your needs.
As more consumers swap plastic for eco-friendly paper packaging, changing it to sustainable material will appeal to your customers. Pair earthy tones with bright green to give your packaging a fresh look.
Minimalistic designs are a great way to create clean, modern packaging. Even simplistic designs can catch the eye of your audience and draw them to your product.
Using pastel colours is popular and gives that organic feel.
Materials that are popular are plastic, but with the plastic revolution switching to other materials is important for your brand standing out.
Good packaging design catches the eye, but also the imagination.
Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design between all of these elements and your brand is key to achieve an effective package.
Once you have found a few packaging designers that you like the look of, the next step is to get some quotes. Not all agencies are the same and not all may produce a truly attractive packaging design you like.
Packaging design prices do vary from designer to designer, based on their experience, their overheads and their profit margins.
For this reason, shopping around for creative marketing comparison is wise to avoid being overcharged.
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