Brochures are used in a variety of ways for sports companies, both for promotion and for internal purposes such as staff training and development.

The problem is there are thousands of brochure designers around the UK, large design agencies, smaller marketing companies and freelancers that work from home.

Why Do You Need Brochures?

Even in the internet world, them are still important to provide information, product overviews, details about sports services (running clubs, cycling clubs etc.) and it needs to be right.

Top sports brands like Nike, Reebok, Adidas all use brochures.  Both for internal communications, to marketing campaigns.

They are also great for promotions, to showcase new products and services (whether it is a new trainer, a new running club, a new mountain bike etc.).

The costs of brochure design for your sports company will depend on a few factors:

• The size of the brochure
• The number of pages
• The quality of photographs
• The fees of the designer

Brochure design prices do vary considerably, so quotes will be needed in order to get an average cost of it to be designed and produced.

Brochure design for sports companies does not have to be expensive, but you do need to shop around for quotes.

Choosing A Suitable Designer

When considering getting a a creative marketing agency, it is very wise to select one that has experience in this sector.

If they have designed for sports clients in this industry in the past, they will have a better handle on what is needed for it to have maximum impact.

Where possible, choosing a local brochure designer for your sports brand is good advise.

If you are based in Brighton, why use a graphic designer in Blackpool or Edinburgh?

Questions To Consider Asking Agencies

You will certainly have a number of questions to pose to different brochure designers, but here are a few that we feel you could ask:

• What other sports companies have you done design work for?
• What kind of design work was it, brochures, flyers?
• Can we see examples of the work you have done in the fitness and sports sector?
• Can we also have digital versions of the brochures/flyers?
• What input would you require from us?
• What is the design level of your team?
• What design software is best for sports brochures and why?

There are lots of different design packages that graphic designers use.  Some are suited to certain industries for the quality of images and some are not.

We do advise where possible to meet design agencies, just to get a feel for them as an agency.  Are the staff professionals in suits or in hoodies with dyed hair?

Are the agency able to use different graphic design packages or just one?

What Kind Of Brochures Do You Require?

There are different kinds of brochure available to your depending on what you require them for:

• Bifold – This is the most common form of brochure
• Trifold – Less common by you will have seen them on reception desks or at events
• Multipage – This could be for brochures of 10 or 20 pages
• Catalogues – Many sports companies use catalogues to showcase a range of products

Brochure and leaflet design for sports companies and brands can include some or all of the above types of brochure.

Compare Multiple Quotes

As a creative marketing comparison website, we are here to help you find the best agency, not necessarily the cheapest.

All brochure designers set their own rates, so you may get a quote from one agency of £1,000 and a quote off another of £3,000.

With marketing, you do not get what you pay for.  The most expensive designer is not necessarily the best.

We do advice getting a few brochure design agencies to put together marketing proposals for you to consider, as this will give you a variety of different design ideas and costs to compare.

We want to help you find the ‘right’ designer for your sports company, the agency that has great design experience and has worked in the fitness and sports industry in the past.