It is logical to choose a local marketing company where possible. The importance of location is so often overlooked in today’s global fast tracked society.
Even Google is focusing on local search in it’s algorithm.
However many companies are using geography as a selling point, keeping the village greengrocer in trade is important, or the dairy, or the builder across the road.
The UK has become a very busy place, with a mixture of cultures, religions and people. People that are coming and going, and generally more busy than the people of 50 years ago – always in a rush, always traveling here and there.
Supporting the local economy has become something of a bygone era in many ways.
Since 2011 when this post was first put together, the UK society has changed. Brexit is nearly done, the UK is uncertain of the future and many companies are being cautious with their spend. COVID has shaken the world and caused changed the business landscape forever.
There are many advantages to working with someone close to you, not just because you are supporting the economy in your area, but you get a loyalty that you don’t get with someone hundreds of miles away.
UK Marketing companies are spread far and wide, and now it is popular to look overseas for marketing support.
In working with a local marketing company you can get a personalised service that you just cannot get with working with an agency from the other side of the country.
Yes we all know that traveling from London to Leeds only takes 2 1/2 hrs, however it is still a trek and when you factor in the trip back, plus the time at the meeting it is a day out of your life (just for an hours meeting).
You get a loyalty and dedication that you could not get from a cyber relationship. They should give more loyalty as they have to meet with you for review meetings.
The truth is, that so many agencies want to work via e-mail as a preference to meeting, as they can squeeze in more customers.
Without having meetings, they are removed from the emotion of having to look into your eyes and explain what your hard earned money has bought you. Especially if the agency is not going according to plan there is the personal factor of explaining that marketing does take time and sometimes do not go according to plan.
As such, pushing for a meeting regularly (even if it is just to catch up and have a cup of tea with the boss) is going to be in your favour.
It may not make you the most popular client and you may be an irritation in taking up their time, however if they have to meet with you and explain themselves, they will push to get you the results you need.