Actually, choosing a graphic designer is easy, however there are thousands to choose from. A quick internet search will bring up millions of results.
Let us consider some of the issues, so we can help.
OK, you need some creative work done, you are faced with a small problem…
There are over 20,000 agencies in the UK. Who do you use? How do you find a good one? Do you use a local one, one that knows your industry, someone cheap or a recommendation?
Price comparison is common place these days, with sites for insurance, books, clothes, food, utilities, holidays, DVD’s and many more products on-line that you can very quickly compare prices with. The same can be done with graphic designers to help you find the right designer at the right price.
Some thoughts to bear in mind:
In working with a local graphic designer you can do a couple of things. Supporting a local company (which is always good) but also, this gives you the facility to be able to meet with them regularly, look over designs together and have that personal contact that tends to get lost in the internet age.
To give you the best chance of getting the best finished solution it is advised to work with someone that has a knowledge and understanding of your industry.
Choosing a graphic designer is centralised in their knowledge of your products or services. They will have a clearer understanding of your product, your market and also of your competitors.
This all helps in getting the right product for you (whether it be a brochure, packaging or any other area of creative work).
There is no set price for creative work, all agencies charge their own prices, so it is always good to compare prices in order to get the best deal.
Indeed quality does come at a price, however there are lots of agencies that do over charge (as they have cars, holidays etc. that they need to pay for) which you do not want to be caught out for.
Choosing a graphic designer should not be done on price. The cheapest is not the best; however paying a premium does not necessarily mean quality.
The best advice is to compare prices and get a few agencies (that meet the above criteria) to submit ideas and costs – allowing you to choose the best one at the best price.