Most people are looking for guarantees with marketing. This is not unreasonable, as marketing should not be a blind gamble. We do advise you talking to a few local marketing agencies that can help you to get success with your marketing without it being a blind gamble.
We are living in a world of instant anything. From instant money, instant holiday’s and instant entertainment we no longer have to wait for things.
By going to a hole in a wall you can draw out money instantly without queuing in the bank. Switching on a kettle you can instantly boil water. Entertainment can be found on a TV by clicking a button, no longer 4 channels but hundreds. Also, Netflix!
The mindset of the world in recent years is about getting things instantly.
Even with the introduction of the internet, something that may have taken 10 minutes to research can be found within a few seconds on a search engine. Most people expect the same, guarantees with marketing to generate instant results.
The danger is that this mindset spills over to sales and marketing meaning we do expect instant results and we do expect guarantees with marketing.
For any business large or small, the problem they face is that there are no guarantees with marketing. No marketing company can guarantee results, as the results should come as a result of the marketing (depending on how the target audience reacts to the marketing of course).
Marketing does work. However how and when it will work is something that only time can play out. Everyone hopes that the results will be fruitful however there is no way to really predict this. Guarantees with marketing is not really feasible, for a few reasons.
Rarely with marketing are results instant. Most marketing does take time. In the same way as planting crops, you need to sow the seeds, water and tender the crop, allow the seasons to do their part and then harvest.
With most forms of marketing (SEO, PR etc.) it is a waiting game coupled in with hard continual work. However some forms of marketing you can see quick results (telemarketing, PPC advertising). However guarantees with marketing is different.
Marketing does work, all forms of marketing do. What is important is to use the right ‘form’ of marketing for your business. This will dictate what the results will be.
By choosing the right marketing agency will also effect the chances of you getting quicker results. By looking at an agencies track record you can get a feel for the sort of campaigns they have done in the past. How they have been and what results they have produced. By choosing the right agency to do the right ‘type’ of marketing (telemarketing, SEO, PR etc.) you can increase your chances of getting results.
Getting guarantees with marketing is not easy, but some agencies are starting to offer KPI’s.