How Do People Percieve The Web

As The Web Grows So Does Intelligence

How do people perceive the web - Marketing QuotesHow do people perceive the web and use internet searches?

I asked a friend recently if he was looking for a website designer, what he would do…?

His response was the following:

I would go onto Google and type in ‘website developers’ and go to the top company.

I asked ‘why?’

Well, they are at the top, so they are obviously the best.

How many other people think this?

When I explained about SEO, the fact that google serves web results based on your location, your previous browsing history, and how many links the website has going to it, nothing to do with quality of the designer (how would Google know what a good website designer is?).  How do people perceive the web for everyday searches?

Google is consistently changing the results it delivers, and this has to do with a number of factors:

  • Location to user
  • Content on website Links to the website (popularity)
  • News releases about the website
  • Page authority of the website (this is call a website PR or page rank)
  • Viral links (youtube etc.)

This is called an ‘algorithm’.  This is why news websites appear a lot in search results, because these websites are constantly updated.

As most companies try to get onto the top of Google, each one is trying to do all of the above (therefore manipulating the results). Google there updates (changes it’s algorithm) and re-indexes websites to ensure that the results provided are as relevant as possible.  Content is king, as has often been said.

How do people perceive the web without Youtube or social media websites like Instagram?  Especially young people, who would be lost without social media.

Everyone uses the internet in a different way.  Everyone uses it for different reasons.  Age plays a roll, young people use the internet in a different way to older people.

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