How do people view the internet and use web searches?
I asked a friend recently if he was looking for a website designer, what he would do…?
His response was the following:
I would go onto Google and type in ‘website developers’ and go to the top company.
I asked ‘why?’
Well, they are at the top, so they are obviously the best.
How many other people think this?
When I explained about SEO, the fact that google serves web results based on your location, your previous browsing history, and how many links the website has going to it, nothing to do with quality of the designer (how would Google know what a good website designer is?).
Google is consistently changing the results it delivers, and this has to do with a number of factors:
Location to user Content on website Links to the website (popularity) News releases about the website Page authority of the website (this is call a website PR or page rank) Viral links (youtube etc.)
As most companies try to get onto the top of Google, each one is trying to do all of the above (therefore manipulating the results). Google there updates (changes it’s algorythm) and re-indexes websites to ensure that the results provided are as relevant as possible.