What Websites Need

What Websites Need Is That Missing ThingWhat All Websites Need Is That One Thing – Content

Website content is the glue that holds your website together and is the fuel to ranking you on the search engines.  You have a website in place, you have paid a web development agency to put together a nice looking website for you and are live on the internet.

Why do people go to news websites, to read the content, and the same can be said for your website.

You have told your friends about the website, you have tweeted it and set a link onto Facebook.  But other than that, nothing much is happening.

What Else Does The Website Need?

Website Content

Website content is the heart of a website, search engines love content, fresh new and unique information that is relevant to your particular topics and market place.  Websites that rank well are ones that are regularly updated.
Consider websites such as Wikipedia & BBC; they are regularly updated (daily) with new content that is topical, and they both rank well.
A website that is static or rarely updated will not be of much interest to search engines and may well loose its position on SERPS (search engine page ranks).

Why Do Blogs Rank Well?

This is the reason that blogs and forums (such as answers.com) rank well on internet searches.  It is because they have fresh regular content.  They are updated daily by the webmasters, and have activity from people adding content and comments.  
So the same can be applied to the site.  As long as you are adding quality unique content to your website you should rise up the ranks on the search engines.
We have put together some blogging tips that may be helpful.

There is also an article giving big blog post ideas.

How To Choose Website Content

All websites are different, some websites are in markets that are very open. Lots of things going on and lots to discuss.  For this reason, they have lots of things to talk about in terms of news, press releases and articles.
Businesses that are in small markets and do not change may struggle with finding fresh website content to add on a regular basis.  
This is where the following ideas play a big roll:
  • Marketing Articles – Helpful resources for your readers to get drawn into your website and services
  • Press Releases – News and information about changes, awards or achievements you have secured.
  • Blog – Blogs are great to add new content.  Topical discussions that others can interact with (search engines love them)

All these three options can add new and fresh content to it, which will be picked up by search engines and help with the overall search engine optimisation of the website.

Marketing website content is a big part of SEO, the easiest way to do this is via social media websites.

In finding we have discovered that content is king.  Talking to a web design agency can be beneficial as you can work with them in putting new content onto your new website.

Content Creators

Some people are very good at talking whilst others are very good at creating website content.

Many companies pay agencies just to produce new and interesting content for them, this could include the following:

  • Infographics – Information via graphics showing statistics or pie charts less so about words, more about images.
  • Blog Posts – Lots of companies use blogs to boost website content, which search engines love.
  • Creative Posts – If a web page is informative or interesting, it is shared, which is what you want.
  • Following Trends – Trends come and go and following trends is always a good way to produce new content.

If you have the time, then creating new content is great for your website, but if not, using a content creator is the other option.

Tips For Content Creation

There are a few do’s and don’ts when it comes to creating new website content.  We have put together a few bullet points that you may consider:

  • Know Your Audience – All websites attract a certain type of person, know who you are targeting with your website content.  
  • Proofread – Make sure you go through your content to ensure it is easy to read and does not contain spelling mistakes or poorly worded sentences.
  • Research Competitors Content – What is your competition up to?  Are they talking about things you can develop or does it give you an idea to develop?
  • Make Your Content Compelling – Right from the first sentence, you need to hook your readership with interesting and compelling content.
  • Make Content Scannable – Make sure your content is easy to read, even to skim read.  People are busy so they may want to scan you sub titles and infographics to get the gist of what you are presenting.
  • One To One Content – Talk to your readers as if you were sharing a cup of tea or a glass of wine with a friend.
  • Language Clarity – Make sure your language is simple to understand and avoid jargon words.  Most people in the UK are not native so may not understand complicated words or sentences.
  • CTA – What is your call to action?  Do you want people to sign up or to share your content?
  • SEO – Optimise your content for SEO, remember, the search engines are your readership too.

Creating new website content can be a challenge at times, we all get writers block.  We have put together 4 tips on enhancing your website content, which may be helpful.

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