So, question, how effective is your brand? Does your brand work, is it working well for you?
Branding is all about communicating emotion through design.
For example, the ‘go compare’ brand use Pavarotti, that is their brand. As soon as people think of the brand of ‘go compare’ they think of the advert, it is an emotion that has been put into us.
The McDonald’s brand is that whistle, they went through a big re-brand some years ago, to get away from the Ronald McDonald brand and bring new life into the hamburger restaurant.
Branding companies come in all shapes and sizes, and brands can be communicated through other mediums of marketing than just TV advertising (although advertising is one of the most powerful forms of marketing to communicate a brand).
When clients think of your company, look at your website, think of your products/services, what kind of emotions are brought to mind? Have you ever asked a few customers what emotions they feel when they think of your business?
If you are not sure of what emotions are being brought to mind, this kind of means that you are missing out on an important communication that marketing brings. If you have a strong brand, then you will dominate your industry. Think of some of the big companies in the world, most have a brand we know and relate to (whether we like it or not).
How effective is your brand going to be if handled by the wrong agency? If you do not feel your brand is working hard enough for you, then maybe re-branding is something that needs to be considered. It is always wise to talk to an expert, it costs nothing to get some ideas and thoughts together, and you can always decide otherwise before parting with any money.
Finding the right branding agency for your business is not easy. There are hundreds of branding agencies in the UK (a quick internet search will pull up thousands of pages).
Branding prices do vary depending on the size of your business, the market you are in, and the fees of the agency (which are based on their experience, their overheads and their profit margins).
It is always wise to shop around and compare quotes, get advice from branding companies that have experience in your industry and have a track record of success.