During the recession, all businesses are looking for cost effective forms of marketing to employ.
There are a number of things that need to be considered during a recession for a business in order to survive during difficult econommic times:
The main factor to consider is shopping around, comparing marketing prices and getting quotes.
Like car insuramce, it is wise to shop around and get different ideas and thoughts from different businesses in order to get a more rounded opinion on how to approach your marketing campaign.
Working with someone local is always good, there is an alegance and loyalty that comes with working with a local marketing agency rather than working with an agency at the other side of the UK.
Compare Marketing Services
There many different forms of marketing (PPC, press releases, SEO, telemarketing) that can be effective, however being selecting on marketing services is wise during a recession.
Publicity And Brand Awareness
For any business, getting marketing exposure will in most cases do a great deal to the lead generation for the business, no matter what the industry.
Public relations (press releases, PR etc.) has well be known to be an effective form of marketing in order to increase brand awareness and help generate new leads.
Getting ideas from PR agencies about doing a small campaign is very wise, PR can be set up for a very small monthly amount (a few hundred pounds) and for which, a lot of marketing exposure can be generated (maybe even in main stream newspapers) even for a small business or startup.
Marketing Price Comparison
Comparing marketing prices during a recession is wise, in order to ensure that you are getting value for money, or look at other forms of marketing that may be more efficient.
Just fill in the form opposite to get quotes from local marketing agencies.