The issue you face is choosing the best media agency for your company.
Do you use a freelancer or smaller agency, or do you use a marketing company that have other marketing services to support your campaign. What about using an agency that is a member of the CIPR? Do you go with the cheapest agency, or the most expensive?
This is where we at Marketing Quotes can help, by getting you quotes from a few PR companies in Rotherham that understand your industry sector. Just fill in the form and let us help you.
All PR companies in Rotherham are different, all different sizes and with different industry experience.
We do advise organising a meeting with a few agencies, to get a feel for what they are like to work with. It also gives you the chance to quiz them about their industry knowledge.
If you are a dog groomer, would you want to use an agency that has a specific background in PR for healthcare? Industry experience is important when it comes to public relations, as you need to be found in specific sector publications and websites.
Did you have a PR brief? Do you know what you wanted to achieve from the campaign? A meeting gives the agency a chance to discuss and set objectives with you.
Review meetings are also helpful once the campaign is running, to see how they are getting on and if you are getting media coverage.
We feel a successful media campaign is based on the working relationship you have with the agency. A meeting gives you a chance to see if you have a good chemistry with them.
Here are a few questions to ask a PR agency in Rotherham either over the phone, or when you meet with them:
When it comes to the media, using a PR company that knows your sector is important. Asking them what industry publications they have experience with talking to.
Also what other clients they have done public relations with that is similar to yours. PR companies in Rotherham will not take on a competitor to you, as this would be a conflict of interest.
How is the PR company going to measure success for you? Is it about getting your press releases published, or is it about the actual results that your media produces?
All PR companies in Rotherham will have glowing testimonials on their website that you can look at. However even brand new companies seem to have testimonials. Asking for actual success stories is wise, or even talking to some existing clients to see if they are worth working with.
This links into you having a brief, are you just looking for general media coverage? Are you looking to get featured in a specific media publication in your industry? Are you looking to get into the national media or on the BBC?
All media firms set their own monthly fees, therefore PR prices will vary considerably, sometimes by many thousands.
We want to help you find the ‘right’ firm for your business, not necessarily the cheapest. Comparing agencies based on price alone is dangerous because with marketing, you do not get what you pay for. The most expensive agency will not necessarily get you the best results.
Just fill in the form and we will get you a few quotes to compare from PR companies in Rotherham that know your industry sector.