If your estate agent website needs optimised, why not talk to optimisation companies that offer SEO for estate agents?
Just fill in the form to get free quotes and advice from search optimisation agencies that know about search optimisation in the property sector.
There are hundreds and hundreds of estate agents in the UK, large ones, small ones and medium sized ones all competing for positions on page 1 of search engines. SEO is all about getting onto page 1 of search engines. For estate agents, choosing an SEO expert to help build backlinks, develop the content of the website and increase the visibility of the website is important.
The problem that many estate agents face, is that all other estate agents in the UK are pushing to get onto page 1 also. There are so many estate agents around the UK that competition is rife for getting onto pole position. For this reason, the optimisation will be a long slog. The industry is also dominated by the large price comparison websites like Rightmove, or newcomers with big market budgets like Purple Bricks. They have money to put into search, as well as media attention (which does help their optimisation).
Many estate agents think that optimisation is all about getting free business and indeed if you are position 1 for all your search terms you will naturally get free enquiries. However it will cost you a lot in time and money to get to position 1 for all relevant keywords. Most estate agents will be using search companies in order to get their websites more visible on the internet and therefore it will cost (as opposed to being free).
Different Factors Effect search
There are 3 considerations when it comes to SEO, or search engines ranking your website:
Your onsite optimisation is your content. What your pages communicate to search engines and human visitors.
Your offsite optimisation is basically the number of other websites that link to yours. It is not all about quantity of the links, it is quality. Are you linked to companies in your industry, to the media, to social media.
Technical search is the workings of your website (what is under the bonnet so to speak). This would include the runnings of databases, your hosting, coding in your website, the quality of pictures etc.
Finding an optimisation company to do all these three things is important, each is as important as the other.
There are thousands of search companies around the UK, some large and charging large sums a month for their services, some small or freelancers that charge very modest fees. The costs do vary from expert to expert depending on their level of skill; the more experience an expert has, the more they will charge for their time. SEO for estate agent websites may be high due to the competition in the property world. For estate agents, choosing an expert that has worked in the estate agency/property industry is very wise; they will know all about the industry, who your competitors are and what sort of websites you need to get backlinks from.
A big part of search these days is social media. Over the last few years search engines have been watching websites like Instagram and Twitter and now factor the social footprint into ranking websites.
Do you handle your own social media posting? Would you like the optimisation company to handle it for your? What about answering questions from the posts, will you have time?
All SEO companies charge differently (as mentioned above, depending on their level of experience) so it is wise to shop around and compare quotes. Finding the right expert that is experienced and competent to get you from page 20 to page 1 without charging you the earth is only possible by shopping around and comparing search companies. If you are interested in getting advice from SEO for estate agents, just fill in the form.