SEO For Restaurants

Could Your Restaurant Benefit From Search Engine Optimisation?

SEO for restaurants is important for you to be found online.  If your restaurant needs support in gaining more internet visibility, then web optimisation is what is needed. 

You are best talking to search companies that have experience in doing SEO for restaurants rather than any old SEO agency. 

Just fill in the form opposite to get a few free quotes and advice today from SEO agencies with experience in doing optimisation for this sector.

What Is Website Optimisation?

Website optimisation for restaurants is all about getting your restaurants website to appear higher on the organic search engine results.

For example, you have a Turkish restaurant, if someone types in ‘Turkish restaurants in Surbiton’ your Turkish restaurant should appear on page 1.

This can be approached in two ways:

• Onsite SEO – This is work done on your own website to demonstrate to the search engines that your Turkish restaurant is worthy of being on the first page.  This is done by making sure your main keywords are appearing on your homepage, and also throughout your website.  It is making sure your page titles are all clear, that you have an up to date sitemap, that your website is mobile friendly and that new website content is regularly updated.
• Offsite SEO – This is all about other websites that point to you.  How popular are you?  Are you being discussed on the news?  Are you being tweeted on X or have you any videos on YouTube?

SEO for restaurants is a balance between both onsite and offsite work, you need to have both and both need to be worked on regularly.

The search engines do not like static websites, websites that no new content is added.

Your website is your restaurants virtual shop window, believe it or not, your customers come for your food but there is a very high chance they would have looked at your website.

Why Do Restaurants Need Optimisation Help?

Many restaurants need to appear on internet searches, mainly because more and more people will search for restaurants online. 

They can rely on repeat business, and people just coming in on the off chance.  But internet visibility is important in order to capture the market that is researching for something specific. 

Whether you are a chain restaurant like Nandos or Ask, or independent restaurant like the Mayflower in Basingstoke, SEO for restaurant websites is important.

Competition is the main factor, as there are so many restaurants and eateries around.  Each one is pushing to get the most internet visibility as possible and organic viewings are better than paid ones.

If your restaurant is in a busy town or city such as Birmingham or Manchester, you are going to have lots of competition.

Search engines do take into account age, if your restaurant has been around for a few years, you may well rank well because you are known to the search engines.  New restaurants have to establish themselves and get the search engines trusting them.

Social Media Presence

Do you use social media currently?  If not, you really should be, whatever type or size restaurant you have.

A big part of SEO for restaurants is utilising social media platforms such as Instagram and Facebook.

Social media marketing for restaurants is in some ways free of charge.  Other than time, you can upload pictures daily or weekly for free.  However time is precious, especially for restaurant owners.

Many SEO agencies do embrace social media marketing, as it has over the last few years become a big part of the SEO mix.

Using A Social Media Influencer

The latest social media platform is TikTok and this is a great place for you to do SEO for your restaurants website.

The search engines place a lot of value to social media ‘signals’ and TikTok is a great place to go to.

Since COVID, many people have chosen the new career path of becoming a social media influencer.

There are lots of ‘food reviewers’ on TikTok who can produce videos that their audiences of millions can comment on or see your latest offers.

Selecting An Website Optimisation Agency

There are thousands of SEO companies around the UK, each one of varying skills and experience. 

However not all have done SEO for restaurants in the past. 

It is advised for restaurants to use a local search company, one that can visit the restaurant and get hands on experience of what it is like, the atmosphere, the food etc. 

Also one that has got experience of doing marketing for restaurants will only add benefits rather than an optimisation company that has only worked with medical companies.

Compare Multiple Quotes?

All SEO companies are privately owned, and therefore all set their own fees.

Some SEO companies are brand new and just started trading, some have been around for years and have a great deal of experience.

If you would like to get some free advice or quotes from search companies with experience in doing SEO for restaurants websites, then just fill in the form above.  

All SEO agencies set their own fees. so SEO prices will vary significantly.  It is not about comparing quotes to find the cheapest.  With marketing, you do not get what you pay for.  The most expensive SEO company does not make them the best.  Neither does the top SEO company on Google make them the best.

We want to help you find the ‘right’ SEO company for your restaurant, one that can get you results as quickly as possible.

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