Social media marketing for restaurants of any shape and size is essential in the modern world of Tiktok and Instagram. Whether you are Gordon Ramsey or the local Indian, using social media platforms is important in our modern world.
There are new social media companies popping up every week, and many web designers are offering it as an additional service.
The problem however is finding the best agency to handle your campaign.
This is where we at Marketing Quotes can help, by getting you quotes from a few local social media agencies that have experience of working in the hospitality sector.
Using pictures of your food on platforms like Facebook and Instagram is a very quick and affordable way to reach hundreds, thousands even millions of people daily.
Using social media management tools like Sendible can be expensive (at £145 per month) however many agencies spread this cost for all their customers.
Using videos on social media is also a great way to boost your brand, showcase cocktails, introduce new dishes or create discussion.
Marketing on Tiktok is very good for restaurants, showing videos of the kitchen, the food, the chefs.
Video marketing has been going on for years now and many restaurants use video marketing to get brand exposure. The best thing is that posting videos on Tik Tok is free (for now)!
Marketing that works tends to be marketing that is creative.
How creative have you been on social media? Have you posted any silly pictures on Facebook? Have you done a video dance on Tik Tok?
Talking to social media companies could be wise. Social media has been around 20 years now, so many will (or should) have lots of experience in creative marketing on social media platforms.
Another option is engaging a social media influencer in line with food reviews or working with food brands. Many restaurants around the world are using influencer marketing in order to get brand exposure.
Social media marketing for restaurants is a great way to engage with local customer and create a buzz. When you create a buzz on social media, it gives you a chance to engage with your customers. This makes them feel part of your brand and will create a loyalty to your restaurant over all your competitors.
Since the hospitality sector is so competitive (even more so since COVID-19), standing out is essential in order to survive and grow.
Having a strategy in mind is important, a plan of attack so to speak. This is the same for all kinds of marketing strategy, to plan before you start.
Choosing the right social media platform is also wise, as all social media platforms are different in their own ways. For example, Instagram is more for pictures, where as twitter is more for quick updates (such as South East rail is experiencing delays on a certain line).
For restaurants, ideal platforms would be Facebook, Instagram and Tiktok. However since this marketing medium is still evolving, keeping up to date is wise as new platforms pop up.
All marketing agencies in the UK are independent and set their own monthly rates. For this reason comparing quotes is important. However choosing an agency on price alone is unwise. With marketing, you do not get what you pay for, the most expensive agency does not make them the best.
Using social media platforms is a very cost effective form of marketing for restaurants.
One of the things we feel is important when selecting an agency is their knowledge of the hospitality sector. Have they done social media marketing for any restaurants in the past? What kind of results have they got?
We want to help you find the ‘right’ agency to support you in getting the best exposure across a range of platforms to help you boost your brand and engage with your customers locally.
Just fill in the form and let us help you compare quotes on social media marketing for your restaurant.