We have entered a new age of marketing, however no-one can really say when this happened, but the truth is that the world of marketing has certainly changed.
Back in the 1960’s, we saw the birth of television, and the boom of our present day TV adverts.
Exhibitions and events have always been with us, the most famous being The Great Exhibition back in 1851 (I know, a long time ago and yes, marketing is very old).
The internet landed in 1989 and brought us the era of online marketing. Companies such as Amazon quickly rose from selling books to selling everything you can think of. The COVID pandemic moved them into food retail, turning Amazon into the market leader for online retail.
Social media is the latest and greatest marketing tool and has quick evolved since Facebook kickstarted this online arms race.
Since the pandemic, Tik Tok has become the dominant platform.
Teenagers doing silly dances. People showing their dinners. Influencers showing their holiday villas, the list goes on.
We at Marketing Quotes have been following Tik Tok for some time, looking at some of the users that have high numbers of followers and trying to find a trend. What makes them appealing? Why are they getting high numbers of followers when other users are not?
Is it looks or appearance?
Well actually no.
There are lots of models on Tik Tok but they do not necessarily have high numbers of followers. Most of these try to use it to get additional followers on Instagram. If anything, many viewers appear to look for something else from the platform.
Everyone wants to go #Viral (yes, we all have heard that buzzword) and have their page/product/stream go from zero to hero!
For oddball products, Tik Tok seems to be the ideal platform.
If you have something wacky that you want to sell nationally or globally, this is the platform that could be best suited across the online spectrum.
Do people go to social media platforms to buy from them – no.
However all social media is funded by advertising, companies and individuals looking to sell their products and services to potential customers.
The truth is that we have entered a new age of marketing, the age of social media. In fact we entered that age about a decade ago now, and the landscape is constantly evolving.
The internet has only been around for a couple of decades, however has evolved quicker than any of us can remember.
As soon as you buy a phone, a computer, a car, it is out of date as it has been taken over by a new model.
This is the same with social media marketing, it is evolving so quickly and it is already out of date.
Predicting the latest or future trends is difficult. When Facebook dominated, who could have anticipated them being on the back foot just a few years later?
Videos do seem to be the way forwards, with mobile phones and tablets quickly taking over desktop browsing.
However choosing the right social media platform is dependent on your product or service, demographic or age group.
Like with all marketing, planning is essential and choosing the right social marketing platform will have a big effect on whether you go viral or not.
Equally, choosing the right marketing company is important.
Most marketing companies claim to be ‘the UK’s top marketing company’ or ‘we are an award winning company’, but sorting the wheat from the chaff can be difficult.
Just fill in the form opposite and we can help you navigate this minefield to help you find the right marketing company for you.