If you are interested in using social media to draw in new clients, we do advise you working with a marketing company that knows your industry. Just fill in the form opposite to get free advice and quotes today.
This form of marketing is basically having a presence on various media platforms, platforms such as Twitter, Facebook and Linkedin. There are lots of platforms around the world, but these three are the largest and best known. New ones are cropping up all the time.
These various websites will set their ad rotations to ensure that your adverts appear on users screens if they have shown an interest in your market, products, services or needs. Part of the success is based on getting the advert right, and ensuring the advert is visible to the right people.
One of the main problems with this form of marketing is the market. No-one using the websites is looking for you, they are there for other reasons. Advertising on search engines (such as Google, Yahoo or any of the others) is good because you know most people are going to be looking for you. People on these websites are there to chat to friends, flirt, arrange a date with someone they fancy etc. Choosing the right social media platform to market on is important as they are all different.
Your competition may well be doing research, so your click costs will also be used up by competitors etc. This is called ‘Click Fraud’ and is a growing issue for any company advertising online.
Having a presence on any of the sites is good, if you are a brand like Coca-Cola, or Innocent Smoothies, as visibility is always good. But if you are looking for new customers, new orders, then it is the wrong type of marketing.