It has been said over and over again, if you give you will receive.
Although this needs to be read in context, giving out promotional gifts can really help in boosting your brand’s viability.
You may not see a direct result on the sales, however promotional gifts are a great way to remind people who you are and what your company offers.
The normal use of promotional items is at events and exhibitions along with product launches; however you can do them as part of a mailing.
here is nothing wrong with just sending a quick message to your clients/prospects asking how things are and if you can help with anything (with a nice gift included).
A great idea is sending promotional chocolate to people. It is inexpensive and has a high impact (as long as you have a branded packaging design around the chocolate.
One thing to avoid however is sending chocolates in the summer (as they may well melt en-route; which could have a negative effect.
To give you an idea, a box of around 3,000 promotional chocolates can cost around £100 – so factoring in the mailing, postage you could be looking at 3,000 of your prospects seeing your name and smiling for around £500. Do this as a regular mailing once a month, and you have quite a powerful way of reinforcing your brand.
Every company receives the normal promotional gifts through the post (post it’s, pens etc.) from recruitment companies which normally get filled under ‘B.I.N’ – so try to be inventive in the gifts that are selected.
It is good to try and select a gift that has some relevance to your business/product – as this will carry more weight.
Send Gifts To Named Contacts
If you can, find out who the point of contact will be at the company you are going to be mailing; otherwise the chocolate/gift will be swallowed up by reception. Even if the prospect passes it to reception after it was received – the job has been done and they have seen your brand/company name.
If needs be, use a telemarketing company to do a quick call around of prospects to get some names to get names – which will increase the hit rate of your responses.