We have put together a list of 5 reasons that lead generation for accounting companies is important. The reason is that many accountants still rely on word of mouth and natural customers to come in through the door. However there is a danger with this, which we will explore first.
All accountants get the ‘occasional’ recommendation from a current customer or from a company they met at a networking event. New customers occasionally come through networking websites like Linkedin, but can this be relied upon?
Your website is OK and does occasionally produce a few new enquiries, however they are not consistent. This is the issue that many face is the inconsistency when it comes to getting new customers through the door.
Do a quick search of your firm on Google and do you come up on page 1? Accountants in <whichever town or city you are in>
Getting new leads through the website is important and you have been meaning to talk to someone who offers SEO for accountants, but with end of year approaching, you have not got time. Plus, with no idea how much it is going to cost, or how long it will take to yield fruit, you have been avoiding it.
Marketing for any is important, as business does not just come through the door by itself. But getting the time to focus on it is the tricky thing. Plus finding the right experienced agency that can produce results is the main challenge. You have used a marketing company in the past and it was just one big money pit.
The thing is, it all comes down to experience. They said they knew what they were doing, but did they really?
Telemarketing for accountants is unique, as it produces almost instant results. Hang on, I hear you saying, so does PPC advertising. Put and advert onto Google Adwords and you can get enquires through that same day. Well, we would agree with that, but there is a catch – are the leads what you want. PPC for accountants can be successful, but it is not targeted. You may want local clients. You may want clients of a certain type (£10m TO for example) which PPC cannot deliver.
So, lets look back at 5 reasons lead generation for accounting companies is important and to why it could be so useful for your accountancy practice.
1/ Targeting New Clients
You can actually target new clients to suit your practice. If you are a larger accountancy firm like KPMG, you want to get large clients. If you work from home then you may want to have smaller or medium sized clients.
You can target local clients. If you are an SME, then working with someone local is better than someone at the other end of the country.
2/ A Sales Tap
Most firms do not need new clients all the time, they need to have a kind of tap that they can turn off and on when needed. Using lead generation for accountants can help you pick up new clients when you need them, but turn off