Telemarketing For Accountants

Compare 5 Quotes On Telemarketing For Your Accounting Firm

Telemarketing For AccountantsTelemarketing for accountants is growing more and more popular, as the recession deepens and businesses do start to count pennies more so than before.

Most Marketing Does Not Work

Sadly the reality for most accountants is that most of the marketing that is done does not work.

Gaining Twitter followers or building connections on LinkedIn does not transfer into fees.  Many marketing companies will talk about building your brand or getting more website visitors, but this often does not translate into turnover.

Telemarketing is very different to other forms of marketing such as public relations, PPC, SMM as it is pro-active.

Marketing for accountants is important, but not all marketing works.

Telemarketing Is An Effective Marketing Tool

It is a very effective marketing tool for accountants, as all businesses need an accountant. This therefore means that every business is a prospective client.

Accountants can target clients of a certain size, certain location, certain turn over and stand a fairly good chance of success.

Here are 5 reasons lead generation for accountants is important.

The Benefits Of Telemarketing For Accountants

There are a few core benefits in telemarketing for accountants:

  • Targeting Core Clients

Telemarketing for accountants is a perfect way to build a client base.  If you are experienced in a certain market sector (construction for example or medical), then you can target core clients.  Specifically ones that have a certain turnover.

  • Creating A Sales Pipeline

Telemarketing for accountancy firms can be used to create a manageable sales pipeline.  Clients come and go (for a variety of reasons).  Telemarketing can be used to ensure that new clients are coming on board as existing ones leave.

  • Being Selective

Many accountants are not able to pick and choose new clients, just hoping that new clients come to them via their website.  However telemarketing for accountants enables you to be selective in picking and choosing clients rather than getting what comes your way.

Scratching The Itch

When approaching clients, telemarketing companies that work in the sector normally have one weapon they can use, and that is price. If a business can save thousands a year by switching accountant, then certainly they would be interested.

Finding The Right Telemarketing Agency

A quick search on a search engine for the search term ‘telemarketing for accountants in the UK’ will bring up millions of results.

How do you find the right telemarketing agency?

Knowledge is power, have they done marketing for accountants before?  An agency that has experience in talking to accountants, to producing results?

That is where we can help, to help you get quotes from agencies that are experienced in lead generation for accountants.

There are hundreds of telemarketing companies in the UK, not all have worked with accountants.

Here are 5 reasons lead generation for accountants is important can be found here.

Getting Timing Right

The one thing is that it is all about timing.

Clients are not always looking for a new accountant.  They may only consider this around the time when they have paid the invoice.  So finding out when this is due (or the annual accounts are due to be made up) can help with getting the foot in the door to discuss ideas, options and the chance for a meeting.

Procuring Telemarketing Data

If you communicate what kind of customers you are after, the telemarketing company can target them for you.

Normally this would be done locally, unless you are a national accountancy firm, or even global.

Marketing data can be procured from data companies.  Whether you are wanting to target defence companies, medical, engineering, marketing data is quite simple to source along with contact names.

How Much Does Telemarketing Cost?

Telemarketing prices do vary from agency to agency, however it is wise to select an agency that has experience in doing telemarketing for accountants. They will know the approach to take and should have a better conversion ratio than the next firm.

Most telemarketing agencies charge per day, and a rough guideline price would be around £250 per day (plus VAT), but this varies depending on the agencies experience and their profit margins.

Sadly there are no guarantees with marketing, however you can ask for KPI’s

It is wise to ask for a trial, to see how they fair and if they can generate you an appointment to wet your interest.

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