Telemarketing for accountants is growing more and more popular, as the recession deepens and businesses do start to count pennies more so than before.
Telemarketing Is An Effective Marketing Tool
Telemarketing is a very effective marketing tool for accountants, as all businesses need an accountant. This therefore means that every business is a prospective client.
Accountants can target clients of a certain size, certain location, certain turn over and stand a fairly good chance of success.
Scratching The Itch
When approaching clients, telemarketing companies that work for accountants normally have one weapon they can use, and that is price. If a business can save thousands a year by switching accountant, then certainly they would be interested.
Getting Timing Right
The one thing about telemarketing for accountants is that it is all about timing. Clients are not always looking for a new accountant, they may only consider this around the time when they have paid the accountants invoice, so finding out when this is due (or the annual accounts are due to be made up) can help with getting the foot in the door to discuss ideas, options and the chance for a meeting.
How Much Does Telemarketing For Accountants Cost?
Telemarketing prices do vary from agency to agency, however it is wise to select a telemarketing agency that has experience in doing telemarketing for accountants. They will know the approach to take and should have a better conversion ratio than the next telemarketing firm.
Most telemarketing companies charge per day, and a rough guidline price would be around £250 per day (plus VAT), but this varies depending on the agencies experience and their profit margins.
It is wise to ask for a trial, to see how they fair and if they can generate you an appointment to wet your interest.