Lead generation for accountants is a very important part of the new business drive, and accountants do need to be pro-active in generating new sales leads. The main reason is the growing number of accountants around the UK, freelancers that can often undercut with lower fees, or doing additional work that larger accountants may prefer to shy away from.
Telemarketing for accountants really needs to be carried out by experienced experts.
Part of lead generation for accountants is networking. Using professional bodies for accountants can boost their ‘footprint’ and networking is a big part of lead generation.
Even if you are busy, it is always good to have fresh sales leads being drip fed through, sales leads from target prospects.
Relying on the companies website is dangerous as clients may well come from all walks of life, as opposed to the ‘type’ of client that is being sought out.
Many firms do seek a specific kind of client (a specific size client, a client in a certain industry) and incoming sales leads may not always measure up to the ‘ideal’ client.
There is the need therefore to be proactive and using a lead generation company to drip feed new leads.
One of the core points about lead generation for accountancy companies is the need for good business data. Having up to date and accurate data is essential for any telemarketing campaign. So much time is wasted by using out of date or incorrect data. Time spent in contacting clients that have left the organisation or the contact details are incorrect.
Sales leads that are passed over by telemarketing companies are just that, they are sales leads. Sales leads are not a sale on a plate, it is a lead with interest, so may well not convert into a client right away. However many accountants do not want clients right away, but new clients coming through steadily over the course of time.
Telemarketing for accountants of all sizes is advised, whether this is for large scale lead generation (2-3 sales leads a day) or ad hock leads being passed through (1 new sales lead a week) maybe for freelance accountants or smaller accountants practices.
All would benefit from using a lead generation service and telemarketing is a great marketing tool for the job. By actively targeting businesses in the local area, appointments are easy to arrange and attend.
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