So, VW are set to buy the remaining 50.1% shares in Porsche at the cost of £3.6bn.
VW already had a 49.9% share in 2009 and ironically, Porsche had been wanting to buy out VW, but things change.
So how do Porsche owners feel driving around in Volkswagen’s? Possibly not too different to Mini drivers driving around in BMW’s or other car owners that own high end cars that are made by one of the big 4 (Toyota, GM, VW & Ford).
The days of takeover are upon us, as the larger companies buy up the smaller ones (and this is not just the automotive industry, but food, pharmaceuticals, engineering, defence etc.).
What do we mean by that?
Well, it looks nice on the surface, but look under the bonnet and you will see that not all that sparkles is gold. Sometimes a nice website design can make a website appear to be great, an industry leader, but behind the curtain it is a cheap website design.
The internet has moved a long way over the last 10-15 years. Website technology on standard platforms like WordPress means that websites can be setup quickly and easily. And, in many cases look great. However sometimes, those websites are really Volkswagen’s pretending to be Porsche’s.
So this is interesting, how do you make your website a Porsche?
What do we mean by that?
Consider the cars, Porsches and Volkswagen, both German manufacturing companies that made cars before WW2. Both very different but owned by the same group.
How do you make your website stand out in the crowd, make it look look unique, sleek, modern attractive?
Websites can stand out for a few reasons, the visual look to the website (colours, images, font), videos, certification/verification badges the list goes on.
Do you have case studies or testimonials visible on each page?
Infographics or statistics showing your achievements or awards.
User generated content, the old phrase ‘content is king’ to make your audience stop and soak in your message.
Internal linking pages gives your audience a route to follow as they skip fro page to page.
The interior of a car is just as important as the exterior, how comfortable it feels, what materials is it made of, how well laid out the controls are.
The same can be said for a website, is yours looking and feeling like a Porsche interior or is it more like a Volkswagen interior?
Porsche is very different, sporty, classy, luxurious. it does not look cheap and plastic.
How are you going to make the internals of your website look sporty, or luxurious?
Making your menu as simple as possible, so that even a novice can find what they are looking for.
The most important pages on most websites will be the home page, the about page, and the contact page. Are these accessible from all internal pages?
Investment into a website may be a hard decision, especially as a small business. However consider a website as being an investment.
Not all of us can afford a Porsche though, most of us can only afford a basic and reliable Volkswagen.
A website is your shop window. Consider the number of people that are online, the number of people that want to view your website.
Website design prices do vary considerably; however you do not want to get stuck with a Volkswagen when you paid for a Porsche.
Both Porsche and Volkswagen have been around for a long time (nearly 100 years), experience is important when it comes to website design.
Website designers have not been around quite that long, but experience does count when it comes to making your website stand out.
Different website designers are experienced with different website platforms (WordPress, Wix, Joomla etc.) so choosing one that knows your platform is wise.
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