Make Your Website Stand Out

How To Make Your Website Stand Out In The Crowd

The problem for many companies are facing is how to make your website stand out, from website design, layout, content etc.

Your website is your shop window, people will judge your business by yours.

There are millions on the internet, and hundreds of new ones launched every day.  So the question is, how can you make your’s stand out in the crowd?

It is difficult, and it is something that everyone who one is asking the same questions.

• How do I gain more internet traffic
• How do I encourage visitors to buy/enquire/interact?
• How do I make my website content relevant?
• How do I compete for my keywords when they are so competitive?

SEO – Search Engine Optimisation

SEO is a great way to make your website stand out.  It is probably the first thing that needs to be considered, an essential factor to making your website to stand out.  

Your show window has to be unique, standing out from all the others.

By taking good SEO advice you can ensure that you are having more visitors.  There is no point having a great one if no-one knows it is there.

The problem is, SEO does take time, and depending on your competition.  It is essential to keep climbing online, as your competitors will be doing the same.

Marketing is interlinked, so there are going to be areas that are intertwined together.

Paid Advertising On Search Engines

A quick way to help your website stand out is to use paid advertising on search engines like Google.  Adwords is popular for most UK companies, however it can be expensive.

If you wanted to get quotes on PPC advertising, we can help.

Social Media

Social media is a relatively new marketing tool, and is used by small and large companies to make their website stand out.  

It has grown quickly to become one of the most powerful forms of marketing.  Some businesses use only social media as their form of marketing, and use it very effectively.  

It is free and as such is available to any business that wants to create exposure for their site or brand, locally, nationally or globally.

Platforms like Instagram and Snapchat will help make your website stand out to millions for free.

Tiktok is also a new social media platform that is becoming very popular to help you stand out.

Many brands are now using marketing on Tiktok to get exposure for their brands and using influencers.

A Great Design

One of the most important factors to consider is the design.  

Many businesses get them set up in haste, with poor design or poor navigation, and wonder why they are not seeing theirs being fruitful.  The site has to be easy to navigate and using responsive design.

Web designers are able to produce a massive range of options, so it is well worth looking at lots of different styles to find ones that are unique, and make you think ‘wow’.  

It is the ‘wow factor’ that will inspire your visitors.  Why have just another site, the same as everyone else’s?  A great design will make your website stand out.

Navigation

Your site may look good, but if visitors cannot find what they are looking for quickly (within a matter of seconds), they will become frustrated and leave.  No matter how cool the website looks, if people become lost in it, they will leave.  Good navigation will decide your ‘bounce rate’ and who stays to buy.

Remember, most of us are used to using them every day, you are dealing with the pro’s.

Video Tutorials

This is a matter of personal preference, as there are mixed opinions on having a video tutorial on a website.  Some people say that having a polite introduction that covers the basics in a few seconds is great; others feel that it puts visitors off.

Personal preference indeed, but something that will make you stand out, as 99% of websites do not have them; maybe for a good reason?

Also, video tutorials can also benefit your SEO, as it causes people to remain on your website longer.

Seek Advice From Experts

There are numerous things that can be done to take a website from being ‘ok’ish’ to being really good.  

The best thing is that they do not have to be expensive.  Above are the main things and all will play a crucial role in how to make your website stand out.

Some other basic things to consider would be:

• Load Speed – how fast is your site?  No-one likes a slow site.
• Colour – what colour scheme is your website? Bright colours can put people off.
• Fonts – are you fonts boring? Fonts are the actual text style, and play a big role in creating an impression.
• Pictures/Animation – do you use pictures? After all, a picture can speak 1000 words.

You may think yours looks great, but you are biased.  What are your competitors doing?

Talk to a designer and also ask for opinions of friends.  Sometimes an outside suggestion could spell the difference between your site being just good and becoming ‘most excellent’.  They are experienced in how to make your website stand out in the crowded digital world.

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