The problem for many companies are facing is how to make your website stand out.
There are millions of sites out there, and hundreds of new ones launched every day; how can you make your’s stand out?
It is difficult, and it is something that everyone who has a website is asking; how do I gain more internet traffic, and how do I encourage visitors to buy/enquire/interact?
SEO is a great way to make your website stand out. It is probably the first thing that needs to be considered, an essential factor to making your website to stand out. By taking good SEO advice you can ensure that you are having more visitors. There is no point having a great website if no-one knows it is there.
Marketing is interlinked, so there are going to be areas that are intertwined together.
Social media is a relatively new marketing tool, and is used by small and large companies to make their website stand out. It has grown quickly to become one of the most powerful forms of marketing. Some businesses use only social media as their form of marketing, and use it very effectively. It is free and as such is available to any business that wants to create exposure for their website or brand, locally, nationally or globally. Sites like Instagram and Snapchat will help make your website stand out to millions for free.
One of the most important factors to consider is the design of a website. Many businesses get websites set up in haste, with poor design or poor navigation, and wonder why they are not seeing their websites being fruitful.
Website designers are able to produce a massive range of websites, so it is well worth looking at lots of different styles to find ones that are unique, and make you think ‘wow’. It is the ‘wow factor’ that will inspire your visitors. Why have just another website, the same as everyone else’s? A great design will make your website stand out.
Your website may look good, but if visitors cannot find what they are looking for quickly (within a matter of seconds), they will become frustrated and leave. No matter how cool the website looks, if people become lost in it, they will leave. Good navigation will
This is a matter of personal preference, as there are mixed opinions on having a video tutorial on a website. Some people say that having a polite introduction that covers the basics in a few seconds is great; others feel that it puts visitors off.
Personal preference indeed, but something that will make you stand out, as 99% of websites do not have them; maybe for a good reason?
There are numerous things that can be done to take a website from being ‘ok’ish’ to being really good. The best thing is that they do not have to be expensive. Above are the main things and all will play a crucial role in how to make your website stand out.
Some other basic things to consider would be:
You may think your website looks great, but you are biased. Talk to a website designer and also ask for opinions of friends. Sometimes an outside suggestion could spell the difference between your site being just good and becoming ‘most excellent’. They are experienced in how to make your website stand out.