Telemarketing can be done by most people, however there are a few skills and disciplines that are needed in order to do it effectively.
All telemarketing companies should employ these as a matter of course, however not all do, so it is wise to be aware of them in order to sort the wheat from the chaff. If you are considering doing telemarketing yourself, then this will be an important page to bookmark.
Marketing Quotes Tip 1
Preparation – get your desk area clean, make sure you have your data ready for the day, make sure you have had a good nights sleep and clear your mind of other issues. Make sure you have water and food to hand to keep hydrated and fuelled.
*A lot of companies think telemarketing is just a case of picking up the phone and bashing away, but good preparation is half the battle.
Marketing Quotes Tip 2
Knowledge – Get your script ready, research your client/subject. You need to know everything there is to know about the topic at hand (if you are working for a client or yourself) so that any curve balls that may be thrown, you can answer without hesitating.
Marketing Quotes Tip 3
Authority – Talk with authority, be confident, smile and you will get results. People buy people, a receptionist (or client) can tell your mood from how you sound to them. This is why sales trainers say ‘smile when you dial’ because emotions come accross. If you are confident and sound important, people will treat you as such.
Marketing Quotes Tip 4
Communicate – When you talk to the client, listen to the response and respond. Communication is a two way thing, be a listener and respond to the clients questions and concerns. Remember the difference between open and closed questions (this comes into questioning skills, something that is very important with telemarketing) in the right circumstances.
*Get to the point – people do not like waffling, people are busy, so don’t lead them round the houses.
Marketing Quotes Tip 5
Mindset – If someone say’s ‘no’ do not take it personally, they are not rejecting you, it is the product, so do not get disheartened. Sales always has and always will be a numbers game, so keep bashing on. If you have the right calling model and do the right questioning skills, if the products/service is right and the kind of client is right – then it is a numbers game.
*You need to be making at least 100 calls a day
See The Big Picture
Telemarketing is not an easy job, it is hard work, people doing it have to be thick skinned. Secretaries will lie to them, clients will avoid their calls, but persistence and tenacity are needed in order for them to be effective.