Lead Generation is as it sounds, developing new enquiries and opportunities. Some lead generation tips can help your business. This is normally done via the phone, by calling up a prospect, doing a demonstration (this is basically chatting through your service) gaining their interest and making a sales opportunity.
Lead Generation is never an easy task. Whether you are doing it on your own or whether you are a professional. It is an uphill struggle and being motivated to do call after call is hard.
Lead Generation is done by telemarketing companies normally, this is based on them calling up a list of prospects (either bought in or supplied by you) to gain either an appointment or meeting opportunity.
At the top of the lead generation tips is how to tackle secretaries. Secretaries can be the gate to you getting through to your prospect or your worst nightmare preventing you from talking to your prospect.
There are a few approaches that can be made, each one works but some are more effective than others. The most important thing is honesty, if you are asked if you have spoken before (and you haven’t) then do not lie. Sales tactics are importand but should not be disceptive. The clever sales person is the one that will win the race.
Lead generation tips cover a range of areas as we can see.
Secretaries are known as gate keepers, or guard dogs – they need to be treated with respect and care otherwise you may loose the chances of getting through them. Bring them on side, if you know they have been on holiday, ask them if they are refreshed and get them talking about it to you. If it is a Monday, ask if they had a good weekend and get the conversation going. Secretaries tend to have mundane jobs, so lightening the mood may well be the key to getting through.
The best form of lead generation tips is an e-mail followed by a phone call. Gone are the days of having to wait 2-3 days for the post to be sent to a prospect, only to be told that it has not arrived andbeing asked to re-send it.
Phoning up a prospect first and having a quick chat does a couple of things:
Why waste time e-mailing the wrong person? If you are advised to speak to someone else, great. You have a reason to call your prospect (and a way of getting through the secretary). ‘Oh, Hi John, I was talking to Bill earlier and he suggested that we speak regards…”
Even though e-mails are instant, it is still advised to give a prospect a few days to mull over the information and read your gumph. When you send an e-mail introduction to a prospect (with a link to your website or attatchment) they will probably not read it right away. Generally leaving 2-3 days is the norm for follow up. If you talk to a prospect on a Friday, giving them a follow up on Monday is fine.
Important lead generation tips is Always agree with them when is good to talk next. At the end of the call always agree a follow up time and ask them if that is convinent with them. This gives them the illusion of control and sets them more at ease.
They may even just see it and delete it or open and delete it. Do not be discouraged; ‘send me some information’ is just a fob off that people use. When doing a follow up, assume they have read the e-mail/info and use it as a pivot to opening the conversation again.