For most companies in the B2B sector, using a telemarketing expert is something of a necessity. The reason mainly is to generate new leads, new enquiries and new opportunities for business.
Another option is to use an internal member of staff to do cold calling and lead generation. However this has it’s drawbacks:
This is why outsourcing to a telemarketing expert is a good option.
The next question to consider is who to use, an agency or a freelancer? There are pros and cons to each.
The decision will really come down to how many new enquiries each day you require. If you are looking for 1-2, then a freelancer may be a good option. If you are looking for more, then an agency will be a better choice as they can have multiple telemarketers working on your campaign each day.
Selecting the right agency is going to be a challenge, as there are literally hundreds of agencies in the UK to choose from. Large ones that are ‘award winning’, small ones that have just started up. There are some agencies that focus on specific industry sectors such as telemarketing for engineering companies or accountants.
Experience counts for a lot in lead generation. If the agency knows your industry sector, they will have a huge advantage in generating you results over an inexperienced one.
Data is a big part of an effective calling campaign. If the agency already has a database they can work from, this will save a lot of time in prospecting; meaning more time on the phone. The alternative is you purchasing data, but this will cost money, plus it will need to be qualified. Many agencies have data themselves, from previous customers they have worked with. Marketing data is a very important part of any campaign. Without good data, you will loose a lot of time.
A quick search on Google will give you thousands of results for ‘telemarketing expert’; from recruitment websites like Indeed, to agencies that are hundreds of miles away. Let us help you save time and money; just fill in the form to the right.
One thing to bear in mind is that all agencies are privately run, therefore are profit making businesses. The more staff they have, the larger offices they have, the more they will charge. Shopping around and comparing quotes is essential. Telemarketing prices do vary considerably and paying more does not necessarily mean better results.