Looking For A Website Re-Design

Looking For A Website Re-Design?Looking For A Website Re-Design Inspiration?

Who is looking for a website re-design?  Let me ask a question, when was the last time your website was re-designed?

OK, let me ask a different question, when was the last time you re-painted your rooms in the house?

Websites are like rooms in many ways, they can get tired, dull and look aged. Keeping a website fresh and attractive is something that is growing ever more important in today’s media world.

Website redesign is more than a facelift; it is an essential aspect of website maintenance.

A successful redesign enhances both aesthetics and functionality, addressing your site’s content, user experience, search engine optimization (SEO) and mobile optimization. The ultimate goal is to end up with a site that both looks good and works as smoothly as it possibly can. 

Design trends are like fashion, a new design one day can look tired and dated in a years time.

It Is Your Shop Window

Websites are your advert to the world ‘come in, have a look around, this is what we are about’ they are your shop window.

In the same way that shop dresses their windows to encourage customers to come in and browse their goods.  You need to ensure that your website is attractive and clear that customers will want to come in and make themselves comfortable.

In general, plan to spend between four to eight months on your website redesign, depending on how extensive your website is at the time you start.

Wix’s Design Director Yiftach Koronio recommends that you finish the project as quickly as possible, even if it means putting some of your other work aside for the time being. This helps to make sure that your new design stays in line with the latest design trends and your current goals.

As technology changes, we all subconsciously notice, from the websites we see (such as news websites, Facebook etc.).

The look and feel of your website can have a big impact on how your brand is perceived. An outdated design might give the impression that your business is not keeping up with current trends or industry standards. A fresh, modern design can rejuvenate your online presence and make your website more appealing to visitors.

Getting people to feel comfortable with your website means that you need to be up to date with technology and design.

Website Load Speed

When looking for a website re-design you need to consider your websites load speed.

A big part of internet marketing is your websites load speed, which is linked to your design, images and hosting.

Clear Website Navigation

How clear is your website, are the navigation menus easy to follow?

A lot of websites have the problem of not being clear. Most visitors to a website will give it 1-2 seconds before loosing interest. During that time, the following questions are asked (yes, in those 1-2 seconds):

Do I like the look of this website? What does the website offer/sell? Who are they (the company/brand)? Where are they (UK, American, usually a phone number answers that question)? Is the website new or old (relevant or spammy)?

Clear navigation on a website will normally answer many of the questions above. There are some very ‘arty’ websites that have music, lots of images, that look very modern, but are not clear. A line needs to be drawn between having a modern attractive website, and one that is confusing.

Websites And Search Engines

Search engines are growing much more picky about what websites they like and what websites they do not like.

Search engines will look at a website (not just at it’s coding or meta tag data) and make judgments.

Keeping a website fresh and up to date is important in order to keep high rankings.

There have been websites that have had their PR lifted (page rank) just from a website re-design.

Another factor to consider is what platform your website is built on (Joomla, WordPress etc.).

Consider The Cost?

So, we have all agreed that it is a good idea to have a fresh coat of paint on the website every once and a while?  This does not have to be every year, but a year is a good plumb line to use.

If your content is untouched, and the ‘guts’ of the website are untouched, then a refresh could cost around £500 upwards (depending on the size of the website).

You can get a design cheaper, but as mentioned in previous blog posts, getting a cheap design will make it look, well, cheap.  It is wise to shop around though as website design prices do vary considerably from agency to agency.

Regardless of why your company is interested in a website redesign plan, the project itself is a massive undertaking, not to mention an important one to get right considering the critical role your website plays in your marketing and brand image.

If you would like to get a few quotes from local website designers that know your industry, then just fill in one of the quote forms on the site.

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