Let me ask a question, when was the last time your website was re-designed?
OK, let me ask a different question, when was the last time you re-painted your rooms in the house?
Websites are like rooms in many ways, they can get tired, dull and look aged. Keeping a website fresh and attractive is something that is growing ever more important in today’s media world.
Websites Are Your Shop Window
Websites are your advert to the world ‘come in, have a look around, this is what we are about’ in the same way that shop’s dress their windows to encourage customers to come in and browse their goods, you need to ensure that your website is attractive and clear that customers will want to come in and make themselves comfortable.
Clear Website Navigation
How clear is your website, are the navigation menus easy to follow?
A lot of websites have the problem of not being clear. Most visitors to a website will give it 1-2 seconds before loosing interest. During that time, the following questions are asked (yes, in those 1-2 seconds):
Do I like the look of this website? What does the website offer/sell? Who are they (the company/brand)? Where are they (UK, American, usually a phone number answers that question)? Is the website new or old (relevant or spammy)?
Clear navigation on a website will normally answer many of the questions above. There are some very ‘arty’ websites that have music, lots of images, that look very modern, but are not clear. A line needs to be drawn between having a modern attractive website, and one that is confusing.
Websites And Search Engines
Search engines are growing much more picky about what websites they like and what websites they do not like. Search engines will look at a website (not just at it’s coding or meta tag data) and make judgments. Keeping a website fresh and up to date is important in order to keep high rankings.
There have been websites that have had their PR lifted (page rank) just from a website re-design.
How Much Would A Website Re-Design Cost?
So, we have all agreed that it is a good idea to have a fresh coat of paint on the website every once and a while? This does not have to be every year, but a year is a good plumb line to use.
If your content is untouched, and the ‘guts’ of the website are untouched, then a website re-design could cost around £500 upwards (depending on the size of the website). You can get a design cheaper, but as mentioned in previous blog posts, getting a cheap design will make it look, well, cheap.
If you would like to get a few quotes from local website designers that know your industry, then just fill in one of the quote forms on the site.