Do you need more traffic to your website, more website visitors? Do you have a great product or service, but just do not have people coming to your website to enquire?
Then internet marketing is something that you will probably benefit from.
There are a few things that can be done, some in the short term, and some in the long term. Effectively both can and should be done to achieve the best results.
For quick results if you need website visitors, getting instant internet exposure is needed. This is done through PPC advertising, by paying to appear on the sides of search engines (or affiliate websites) will ensure that your perspective customers will see your advert and potentially click on your link to come direct to you.
The only trick is ensuring that your CPC (cost per click) is as low as it can be, and that your adverts are appealing to your perspective customers (but not drawing students, or non customers) – this is done through keyword research.
The ideal is that your website is appearing naturally on search engines, in the main search results. This is called SEO and SEO companies are well equipped to be able to handle this for you.
SEO can be done by anyone (as long as they can keep up to scratch with the latest SEO updates*
*Search engines do change the way that they read and rank websites, so as to avoid people that try to cheat the ranking process, and to try and deliver the best results to their customers.
A good balance for SEO is basically having a well laid out website, that is regularly updated with good quality unique content, and keeping your website in the news (mainstream media and associated media through press releases).
If you need website visitors, choosing the first agency on the internet is not the best advise. There are tens of thousands of internet marketing agencies in the UK (just do a web search). All charging different prices.
If you need website visitors it is worth chatting to an internet marketing company about gaining website visibility.
There are a number of things that can be done (PPC advertising, SEO, Facebook advertising, social media etc.) to get websites up and visible on the internet; and internet marketing companies try to get the balance right between all areas of web marketing to ensure search engines are happy with what your site is doing.