Internet marketing is about creating a buzz and boosting exposure of a website.  

Internet marketing is now known as ‘digital marketing‘, marketing online across search engines, websites and social media platforms.

There are various ways that internet marketing is carried out, why not get some free advice today by completing the form opposite.

Internet giants like Google and Bing offer sponsored advertising more commonly known as PPC advertising.  

For a small fee you can be on page 1 for any search term, competing with the top 10 natural results.  This is a fantastic tool for startup companies that want to get immediate traffic onto their websites.

Recently, social media marketing has come into the internet marketing realm.  

Social media sites like Linkedin and Facebook are some of the best established, but new sites are starting up all the time.  Using paid advertising on social media is another string to the bow.

Consider also which social media platform is right for your business as a focus, as they are all different in their own ways.

The Roll Of Internet Marketing

In the modern world, many companies have become dependent on the internet in order to function, therefore having an effective internet marketing strategy is important.

Children particularly spend hours on the internet, either on social media platforms or surfing the web (to coin an old phrase).

Even many older people (aged 60+) can navigate smartphones so the market for businesses to reach children to the elderly mean this is an accessible market place.

The roll of internet marketing is to reach this target audience before competitors.

Internet Marketing To Reach New Clients

Internet marketing can span paid social media posts across platforms like Tik Tok and Facebook and also PPC advertising on the main search engines to reach new customers.

The algorithm’s for both search engines and social media can ensure that your adverts go in front of your target customers.

SEO also plays a strong presence for internet marketing to reaching new clients.  If you appear on page 1 for your search terms, people will naturally trust you even if they do not know your brand.

Internet Marketing To Retain Clients

Cultivating brand loyalty is the posh term to retain clients or customers with is essential to all UK businesses.  Bringing in new customers is important but retaining customers is the goal of any UK business.

Internet marketing can be used to build loyalty, if your customers are seeing you both on the internet and social media.  If you have adverts about new products or services, offers or developments within your company.

The Power Of Content Marketing

A big part of internet marketing is content marketing, by creating quality content which can be spread and developed across a number of marketing channels.  Here are a few channels that can be used for content marketing:

• Email Marketing – Sending news letters or offers to your e-mail distribution list.
• Social Media Marketing – Content marketing is the heart of your social media footprint.
• SEO – Search engines reward quality website content with a higher rank.
• PR – Public relations utilises content marketing focused on your readers. 
• PPC Advertising – Your PPC campaign should lead to quality website content.

There are many businesses that offer ‘content creation’ which is at the heart of your internet marketing strategy.

Many companies use a blog as a tool to create new website content that is relevant to their products/services.

Influencer Marketing

Influencer marketing is a very new area of marketing that really came into play during the lockdowns of 2020.

Many people that were on furlough took to Tik Tok to post videos.  Dancing videos, review videos, pet videos, anything to stave off boredom.

This has brought about a new career path where people turning into full term content creators or social media influencers.

Many marketing companies now offer the service to bring brands and SMI’s together to help each other. Marketing on Tik Tok is an art and a very new art that we are all seeking to learn and understand.

Natural Search Rankings

A big part is the natural search rankings.  This is the organic results on search engines like google that 90% of internet users will go to.  

This is called search engine optimisation and it is about getting your website  to appear for the search phrases that you want to appear for.  

This could be ‘dog walkers in London’, ‘IT companies in Liverpool’ or ‘hair dressers in Brighton’.

Do You Need Internet Marketing?

As we have looked into internet marketing, we have found that it is a broad area of marketing, much of which is very new.  Social media influencers really started post 2020 and it is still an area of learning for everyone.

When Facebook launched in 2004, they were trying to figure out exactly what they had created and how it would fit into the digital world.

Talking with a marketing company about using internet marketing for your business may be a good option.  It costs nothing to talk and could open up new doors that your business have not opened in the past.

A Happy Marriage

This is about bringing both the natural rankings on search engines and the paid internet advertising together.  A happy marriage of the two is the ideal.  

Using social media platforms is a big part of internet marketing, especially now with the rising star Tiktok.

So if you rank for the natural results, and you have a sponsored advert, you get double the exposure.