This is about creating a buzz and boosting exposure of a website. There are various ways that internet marketing is carried out, why not get some free advice today by completing the form opposite.
Internet giants like Google and Bing offer sponsored advertising more commonly known as PPC advertising. For a small fee you can be on page 1 for any search term, competing with the top 10 natural results. This is a fantastic tool for startup companies that want to get immediate traffic onto their websites.
Recently, social media marketing has come into the internet marketing realm. Social media sites like Linkedin and Facebook are some of the best established, but new sites are starting up all the time. Using paid advertising on social media is another string to the bow.
A big part is the natural search rankings. This is the organic results on search engines like google that 90% of internet users will go to. This is called search engine optimisation and it is about getting your website to appear for the search phrases that you want to appear for. This could be ‘dog walkers in London’, ‘IT companies in Liverpool’ or ‘hair dressers in Brighton’.
This is about bringing both the natural rankings on search engines and the paid advertising together. A happy marriage of the two is the ideal. So if you rank for the natural results, and you have a sponsored advert, you get double the exposure.