There are over 20 PPC agencies in and around Glasgow, ranging from freelancers, to top award winning agencies in the city centre.
The issue you face is finding the ‘right’ one for your business. With so many agencies to choose from, finding the ‘right’ one is difficult.
Many agencies have sprung up from students that have gone to Glasgow University (pictured above).
Do you go with a freelancer?
Do you go with the Google approved agency?
Why not use an agency in the USA or Spain, does location matter at all?
We at Marketing Quotes feel that working with an agency that is local, and understands your industry is the way to go.
Just fill in the form and we will get you quotes from up to 5 local PPC agencies in Glasgow that know your products/services and market place.
Most PPC companies in Glasgow will ask these points, but it is worth knowing them ahead of time:
Do you want to send people to you home page, or to a specific internal page within your website? Having tailored landing pages is great for PPC, as they are specifically designed around your campaign which should yield better results.
Have you considered which keywords you are wanting to target? You may be wanting to target one specific keyword (for example ‘wedding planners in Brighton’), but having variations. Spit testing different campaigns can also show you what your top performing keywords are. PPC agencies in Glasgow should be able to help you using Googles Keyword tool to find the best ones.
What sort of budget would you be wanting to allocate each day or month? All keywords come at different rates depending on how competitive they are. Also how well those keywords appear on your landing page will give you a quality score which dictate how much you will be charged.
Have you considered when your customers will be searching for you? Having your ads running 24 hrs a day is not wise. Would your potential customers be searching you from 9-5? How about at weekends?
Talking to a few PPC agencies in Glasgow about these points should ensure your campaign hits the ground running, rather than you spending money to trial.
There are thousands of PPC agencies on the search engines to choose from.
They all have fancy websites and many claim to have won multiple awards.
Some have a Google approved agency badge, giving the impression they are a cut above the rest.
However how do you know the pictures of their office are real? That they have the teams ready to support you?
Meeting a few PPC agencies in Glasgow really will dispel any doubts you may have.
Why choose a Google approved partner? Can they get you better results, or offer guarantees?
Advertising on Bing or Google can be expensive, depending on the keywords that you are targeting.
If someone clicks on your advert, looks over your website, but is then distracted and leaves, you could have lost some business.
Re-marketing allows you to follow their digital footprint so your advert appears on partnering websites thus increasing the chance of them coming back.
Some PPC agencies in Glasgow do cover this relatively new marketing discipline.
Having a presence on multiple social media sites such as Twitter, Facebook, Tik Tok, Linkedin is wise.
All social media platforms are different, choosing the right media platform is important.
Social media advertising is cheaper than advertising on the main search engines (Google being the most expensive).
Comparing quotes on marketing is not the same as insurance.
Insurance has a framework to work to, giving you the chance of choosing the cheapest (as all insurance is pretty much the same).
Marketing (or PPC advertising in this case) does not have a framework. The cheapest PPC agency is not necessarily the best.
We advise comparing quotes from multiple PPC agencies in and around Glasgow.
All marketing agencies in Glasgow set their own rates, based on their running costs and profit margins.
PPC prices encompass the management cost to the agency, and your advertising spend.
This means overall monthly spend could be quite high, so we want to help you find the ‘right’ agency to ‘invest’ in.
Just fill in the form and let us handle the rest.