PPC Agencies In Norfolk

PPC Agencies In NorfolkCompare Quotes From PPC Agencies In Norfolk

There are over 50 PPC agencies in Norfolk, which vary in size and experience.  They also vary in their experience of advertising on the search engines.

The challenge you face is who to choose.  Do you use a freelancer, who may be cheaper than an established agency?  Do you use a Google Partner agency that is well established with years of experience?

There are many website designers in Norfolk that also offer PPC, and PPC companies that just do PPC.  Which do you choose?

This is where we at Marketing Quotes can help, by getting you quotes from a few local PPC companies in Norfolk that know your industry sector.

Just fill in the form and let us help you find the ‘right’ agency for your business.

Preparing For PPC Advertising

Any PPC company in Norfolk will look at your website (more particularly, your landing pages) before starting up a PPC campaign in order to assess your quality score.

If you are sponsoring a specific keyword (wedding planners in Dorset for example) you need to have this ‘keyword’ on your landing page.  More specifically, it need to be evenly distributed throughout the page.

The same can be said for any keyword that you want to sponsor, having this appearing on your landing page will give you a higher quality score and lower your cost from the search engine.

A Meeting Is Helpful

Since not all communication is verbal, we feel a meeting brings several benefits.

You can sit down together and look over the Google Adwords account (or Bing Ads if you choose to use Bing).  You can look at the range of keywords that you want to target and discuss ones that are less competitive.

It helps if the agency has experience in your industry, they should have a better idea of the kind of keywords you need to target and what your competitors are doing.

Many PPC agencies in Norfolk make striking claims on their websites, such as ‘we are the UK’s number 1 PPC agency’.  A meeting gives you the chance to find out if they are true claims, or just marketing.

You can meet the team, see around their offices, and get a feel for how experienced they are.  Since new agencies are starting up all the time, choosing a well established one is advised.

Questions To Discuss

When meeting a PPC agency in Norfolk, here are a few things to discuss:

  • Platforms – What platforms would be best to do PPC advertising on; the main search engines, partner websites, social media websites?
  • A/B Split Testing – This means testing different versions of web pages, colours and text to see which is producing the best results.
  • Landing Pages – Which pages of your website did you want to send customers to, your homepage or a dedicated landing page for each keyword?
  • Broad Match Or Exact Match – Google has different ways to trigger your adverts, either by an exact match for your keyword of a variation.  Which would work best for you?

There are lots of things to take into account when doing PPC advertising, that is why it is best to talk to a few different to a few different PPC companies in Norfolk.

This way you should get different peoples perspectives and ideas to ensure you do not miss anything.

The Power Of Social Media

Advertising on social media platforms is now a big part of paid advertising and is quite a bit cheaper than advertising on search engines.  However people are looking for you if they find you on a search engine, they are not using social media to search for you.

Choosing the right social media platform is wise, as they are all different in their own ways.

Twitter is more about sending quick updates (such as a train company saying a particular service is delayed).  Instagram is about pictures, Tik Tok videos etc.

Choosing a PPC company in Norfolk that knows about social media advertising is wise, as not all are up to date with the power of social media.

Compare Multiple Quotes From PPC Companies In Norfolk

Since all marketing companies in Norfolk are independent, PPC prices will vary, considerably.

Part of your monthly fee will go directly to the search engines/social media platform; this is your PPC budget.  The other part will be the setup and management fee to the PPC agency.

This is what we can help you compare.

With marketing, you do not necessarily get what you pay for.  Choosing the most expensive PPC agency will not mean you get the best results.  Equally, choosing the cheapest (as we do with car insurance) is not wise either.

It is about finding the ‘right’ agency, one that you feel comfortable with, have chemistry with, and who you trust.

Just fill in the form to get a few quotes from local PPC companies in Norfolk that know your industry sector.

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