Not all graphic designers are the same. Quality graphic designers do not grow on trees, and in many ways, you cannot learn this skill. That is because it is a skill, some people are born with it, and some people have to try and learn it. But there is a distinct difference between the two.
Have you ever had a look at graphic designers blogs; have you felt inspired, or have you just shrugged and said ‘that’s nice’.
There are thousands of graphic designers, but not so many really quality graphic designers.
The difference is the work they produce.
For example, you are a leading house builder like Bovis Homes. You have just produced a new housing development. It has cost millions. Do you want an OK brochure, or a truly quality brochure? You can get brochures produced anywhere, there are thousands of designers willing to take your money. But will any designer do?
No, you want a really good quality graphic designer to handle your project.
Quality graphic designers can take design to another level. Not just through their photography, the lighting, the resolution, but the creativity that is put into the overall design.
Your competitors may have something similar, that looks nice, looks inoffensive and does what it is supposed to. Why not get your designer to produce something truly great, something that stands out in the crowd?
Quality graphic designers do not grow on trees, there are thousands of designers out there, but finding one that can truly inspire you may take some looking around.
It is always good to compare designers, get ideas and approaches, have a look at their work, talk about their experience in your industry and talk about price (something you cannot avoid discussing).
Sometimes in finding the right graphic designer, you may have to look a little further; maybe at the other side of the UK, maybe overseas. The key is getting the right result and sometimes the right designer for you may be based outside of the UK?