Optimisation is all about appearing in the natural search results on search engines.
Optimisation is all about relevance to the search results. Search engines will look through a website and decide if it is going to be of interest to a web search or not. If so, it appears higher in search results (and vice verca). This is based on a number of factors (the content, the layout, the links pointing to the site etc.). Recently social media has started to play a factor, so the more links there are to a website from social media sites like Twitter and Instagram, these will influence the visibility naturally.
The cost of SEO for property companies will depend on the amount of optimisation work needed. Search engine optimisation is split into two main parts:
Each of these is important and search engines look at both, they also look at the balance (if there is lots of onsite optimisation but not much onsite, then they query it). Web optimisation companies also base their cost on the time element, if they are doing a few hours each day or doing a few hours each month, this will affect the cost. Optimisation can cost thousands a month, or less than a hundred pounds, depending on the amount of work needed.
There are lots of SEO agencies around the UK, thousands of them, so choosing the right one is important. Choosing one that has a track record of success is important, but also one that knows the property industry. If they have clients in the property industry and have achieved success for them, then this is a good choice. SEO for property companies is unique, as there is a learning curve as to where property companies need to position themselves, what websites they need to get links from etc.
If you are interested in talking to an agency that offers SEO for property companies, just fill in the form and sit back.