The importance of backlinks cannot be overstated. The heart of a successful SEO campaign is creating backlinks. It is a bit like showing the search engines how popular you are, however it is now quantity over quality.
The main thing that SEO companies are seeking to do for any business is to build the portfolio of backlinks to a website.
In the early days, link farms were used, to give you lots of links; however it is now about quality rather than quantity.
Link building is basically the number of other websites that link to yours.
If a company has a link on their website to yours, this is considered one backlink. This is basically all it is.
You will naturally get referrals from sites globally; however in order to climb the search engines for your chosen keywords, a strategy needs to be put in place to help you climb online.
There are good links and bad links. If you have a link to your website from the BBC, or Department of Transport, or another website that carries clout, then search engines will consider this a strong link.
If you have lots of backlinks to your website from small websites, or brand new websites; then these are counted as far as search engines are concerned, but not as highly. Quality vs Quantity.
Generally the more backlinks you can get (from quality websites) the more exposure your website will have. This means you will appear higher in the search results for your keywords.
One thing to bear in mind is that your competitors will be working hard to create a wide variety of backlinks. So it is an SEO arms race to get the most and to stay on top.
This is what SEO is all about. It is all about generating links and increasing your websites visibility on the web.
There are numerous ways to generate backlinks, but here are a few common ones:
There are lots of different ways to generate backlinks, some are quick and simple, others take time and effort.
One thing to remember, is that 1 quality link can be worth thousands of superficial ones. Looking for high PR (page rank) websites to connect to should help you in creating a community.
Link building (basically SEO) does take time.
Depending on your industry and market, it can take weeks, months or even years.
Search engines take their time in trusting websites. If you have just started your website then search engines will take note of you and watch.
Patience is needed but constant work is called for.
Of course, link building can be done by anyone that has some spare time and good ideas.
It is always good to get some SEO advice before starting on a linking campaign. As there are do’s and don’ts.
This article has covered some of the basics, but the world of SEO is a wide and confusing one which is constantly changing.
Search engines do change the way they rank websites (mainly to ensure that the y prevent people trying to cheat the system).