Does Your Taxi Firms Website Need Search Engine Optimisation?If your taxi company needs more website visitors, why not talk with SEO companies that have done SEO for this sector?
The taxi industry is highly competitive, especially with Uber becoming more popular.
There are hundreds of taxi companies in the UK, national and independents. With the growing population in the UK, demand for taxis is only growing.
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SEO for taxi companies is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK taxi company websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking taxi websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all taxi websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your website’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
The issue that taxi companies face is that there is so much competition.
New companies are starting regularly and freelancer taxi drivers have the flexibility that larger ones do not (in terms of picking up difficult fairs etc.).
Websites are playing an increasingly larger roll for taxi companies as more people are using smart phones in order to find a local taxi company.
Booking from home has shifted from Yellow Pages to the internet. Considering from the many optimisation companies is therefore essential.
For this reason, having your website appearing at the top of local searches for taxis is very important to pick up web customers.
SEO for a taxi companies is therefore necessary.
For taxi companies choosing the ‘right’ search engine optimisation company is difficult.
As there are so many to choose from, thousands. Many search companies offer guarantees or promises for results if you pay in advance or pay extra for their services.
From the many thousands of optimisation companies around the UK, it is wise to select one that does know and understand the taxi industry.
They know about the taxi marketing sector and how to ensure that the taxi company works it’s way up the web ‘ranks’.
The optimisation company should have a few taxi companies in their portfolio, so it is a case of just flicking through to find out how experienced they really are.
It may be wise to ask to talk to a couple of the taxi companies in their portfolio also, and ask what the search company was like to work with.
Are they efficient, are they achieving results, is there a return on investment and are the optimisation company worth the money?
Choosing a marketing company to do SEO for your taxi firm can be a challenge. All SEO companies charge different rates. Some charge a flat monthly fee and some charge an annual fee; so shopping around and comparing quotes is important to avoid overpaying.
One thing to bear in mind is that all optimisation companies are profit making machines. They way they employ staff, pay for houses, cars, holidays is from the profit they make on the SEO work they carry out for clients.
As the taxi industry is competitive, shopping around and selecting an agency that has done SEO for taxi companies is important, as is comparing SEO prices.
Comparing prices and costs is part and parcel of today’s world, whether it is for cars, insurance, furniture, houses or marketing services.
Getting the cheapest search company does not guarantee the best results, just the cheapest bill. But by comparing quotes from 3-4 optimisation companies that have experience of working with taxi companies should give a feel for an average price to pay for SEO work.
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